375 Park Avenue Spirits is pleased to announce that they have come to the agreement with Tromba Tequila, acting as the US importer for Tromba Tequila.
Effective February 1, 2021, 375 Park Avenue Spirits and Sazerac Company’s Bond and Royal craft will assume all responsibility for sales and operational functions. La tombra is a name that is given to an intense rainstorm, that rejuvenates the highlands of central Mexico each summer. These highlands are where tequila producing takes place. However, it means much more than that — something big is happening.
The founder and master distiller of Tromba Tequila, Marco Cedano, created a legendary batch of premium tequila in 1988. He then began a journey to convince the world that there was much more to tequila than what meets the eye.
Cedano and his son Rodrigo sat down with three friends, Eric Bass, Nick Reid, and James Sherry in 2008. Together they made a pact to continue Cedanos journey of connecting people with the highlands of Jalisco and teach the incredible story of tequila.
“Tequila Tromba is a young brand by industry standards but despite that has been able to quickly establish strongholds in Mexico, Canada and Australia. It’s that success coupled with the unique story around how this brand was first developed by the co-founders, Eric Brass and Nick Reid, that has our team incredibly excited about our first entry into the Agave category,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits.
“The legendary Master Distiller, Marco Cedano, and his son Rodrigo have joined forces to form what might be the best father-son distilling tandem in our industry. These best-in-class liquids they’ve been nurturing should make it easy for us to continue to build consumer adoption across what for years has been one of the fastest growing categories in our industry.”
The partners traveled bar to bar, despite having little money, to build a name for their tequila. Made from hand selected agave and crafted meticulously in small batches, Tromba Tequila is excellent for sipping. It also has a smoothness that is perfect for cocktails and mixed drinks.
“We are thrilled to be aligned with 375 Park Avenue Spirits as their Tequila partner,” said John Eason, CEO of Tequila Tromba USA. “Their people, distribution network and strong family values make them the perfect partner for us. We look forward to working closely with the team to grow our brand throughout the United States.”
Beginning February 1, Tromba Tequila will be available from 375 Park Avenue Spirits.