Tío Pepe Challenge In The U.S.
The Tío Pepe Challenge has been running for 7 years and is an international mixology competition for creating cocktails with Sherry, attracting professionals from 21 different countries including USA, Germany, Mexico, Colombia, Sweden, UK, China, Italy…. and many more.
Bartenders from around the world have the unique opportunity to discover the infinite possibilities of Sherry wines and, with the guidance of our experts, demonstrate their knowledge, venencia skills, and creativity and talent in crafting signature Sherry based cocktails.
2020 sees the 3rd edition of Tío Pepe Challenge in the US where bartenders will compete to gain a place in the national final to be held in Miami in April. That will decide the winner to go on and represent the US in the international final in Jerez, Spain in May.
For information on previous editions see: www.tiopepe.es/tio-pepe-challenge
To receive more information please contact: firstname.lastname@example.org
In addition to a fully paid 4-day trip to Spain there's a cash prize for our top 3 finalists!
- 1st: $2000
- 2nd: $1000
- 3rd: $500
Rules & Regulations
The Tío Pepe Challenge is made up of 3 main parts:
1. Masterclass & Registration
Learn straight from the expert with masterclasses led by our Sherry Educators.
Masterclasses will be held in February 2020. Dates and locations can be found here. These are not compulsory.
Interested bartenders will register here and upload their Sherry cocktail recipe.
2. National Final
The best cocktails will be chosen by an internal jury to participate in the National Final at Esotico, Miami on April 7, 2020.
Here bartenders will compete to win a coveted place in the International Final to be held in Jerez, the birthplace of Sherry, in May 2020.
The National Final will include a blind Sherry tasting, use of venencia exam, theory exam, and preparation of Sherry cocktails.
3. International Final
The Tío Pepe Challenge International Final will take place on May 15, 2020 at the headquarters of Tío Pepe, Jerez de la Frontera, during the Feria del Caballo — one of the most famous cultural celebrations honoring Spanish tradition.
To be eligible to participate in the National Finals, candidates are required to be employed as professional bartenders, to have registered for the contest and submitted their cocktail recipe here between January 3rd and March 13th, 2020.
Entering the Tío Pepe Challenge is free of charge and participation is subject to the entrants' acceptance of all the contest's rules, regulations, legal terms and conditions.
Chilled Magazine will organize a series of Masterclasses, allowing registered participants to learn more about Sherry Wines, including their elaboration and ageing process. There will also be practical sessions on subjects such as wine tasting, serving suggestions, using Sherry in cocktail mixology and the venencia wine-pouring technique.
Complete details about date, place and time of the masterclasses are available below. Those interested in taking part in the training sessions must make a request to attend by filling in the form provided. Requests to attend will be received by Chilled Magazine, who will confirm availability and details.
Registering for these Masterclasses is not mandatory to enter the challenge. Between January 3rd and March 13th, 2020, any candidate can register for the contest here, and submit his/her signature cocktail recipe. Participation in the Masterclass is free of charge. Chilled Magazine is not responsible for travel and expenses related to participation in the Masterclasses.
Masterclass Dates & Locations
- February 3rd: Denver. Run for the Roses, 1801 Blake Street, Suite 10, Denver, CO, 80202
- February 4th: San Diego. Nolita Hall, 2305 India Street, Little Italy, San Diego
- February 5th: Houston. Backstreet Cafe, 1103 S Shepherd Drive
- February 10th: Chicago. SGWS, 250 N Artesian Ave, Chicago, IL, 60612
- February 12th: Asheville. Zambras, 85 W Walnut Street
- February 17th: Philadelphia. Estia, 1405 – 07 Locust Street, Philadelphia, PA, 19102
- February 18th: Orlando. 12:30 - 3pm. 7101 TPC Drive, ST 150, Orlando
- February 19th: Boston. Backbar, 7 Sanborn Ct, Somerville
If you do not have your cocktail ready to submit just yet, you may pre-register below and we will send you email reminders to register your cocktail up until the deadline for submissions.
Registration & Evaluation
Registration to enter the Challenge will be done online, through a specific registration form which will be available below from January 3rd until March 13th, 2020.
First, each entrant should complete the form with information in the required fields. After Chilled Magazine has confirmed eligibility, the entrant will receive email confirmation of entry.
The recipe submitted by participants must meet the following criteria and requirements:
- 1. At least 50 ml of Sherry Wine must be used as an ingredient in the cocktail.
- 2. A maximum of 5 ingredients + garnish.
An expert jury will select the best cocktails from among all those submitted. The creators of these cocktails will compete in person at the U.S. National Final to be held in Miami on April 7th, 2020.
The selection of finalists will be based on the following criteria:
- - Sherry theory multiple choice exam (10% of final score)
- - Blind tasting of 4 Sherry Wines (15% of final score)
- - Use of the venencia (15% of final score)
- - Preparation of the contestants' signature cocktail with a Sherry Wine (60% of final score):
- - Flavor (20%)
- - Aroma (15%)
- - Presentation (15%)
- - Glass (5%)
- - Decoration (5%)
Each participant will be given a maximum of 5 minutes to prepare his/her cocktail. Prior to the National Final, each finalist will receive a professional venencia to enable them to practice their technique. The finalists will also have access to a tutorial video about the venencia for viewing here.
The jury will judge contestants on their performance in each category, and the contestant who obtains the highest final score will be chosen to represent his/her country at the International Final in Jerez de la Frontera, Spain.
Roundtrip airfare and one-night hotel stay will be covered for contestants competing at the National Finals.
Judges For The U.S. Final
About González Byass
González Byass is a family-owned, collection of wineries founded in 1835 which spans across Spain's most important wine producing regions. From its foundation the González family have been dedicated to making fine Sherries and brandies in Jerez, Spain, creating such well-known brands as Tío Pepe Fino Sherry and Lepanto Brandy de Jerez.
Today the fifth generation of the family are the custodians of these exceptional brands having built the company into a family of wineries which produces wine in some of Spain's most famous regions; Bodegas Beronia (Rioja and Rueda), Cavas Vilarnau (Barcelona), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cadiz), Vinas del Vero (Somontano) and Pazos de Lusco (Rías Baixas). In each of these regions the family strives to make the best possible quality wines respecting the local terroir and the environment. Recently the company has acquired the renowned Chilean winery Veramonte, based in the heart of Casablanca.
At the same time the company has also expanded its interests further in the premium spirits business and has created pioneering brands such as The London No.1, MOM Gin, Druide Vodka and Nomad Outland Whisky.
Download the presentation here