The Tio Pepe Challenge is an international competition in its seventh year!

This year the competition is being held for the third consecutive time in the United States. The competition requires creating original sherry cocktails, and is attracting professional bartenders from across the globe, including the USA, Germany, Mexico, Colombia, Sweden, the U.K., China, Italy, and many more.

Bodega Exterior

Bodega Exterior

Bartenders entering the Tio Pepe Challenge have the unique opportunity to discover the infinite possibilities of mixing with sherry wines and, with the guidance of our Masterclass Series experts, can demonstrate their knowledge, skill, creativity, and talent by crafting signature sherry-based cocktails.

Tio Pepe Cocktail Being MIxed

Tio Pepe Cocktail Being MIxed

The Tio Pepe Challenge also gives participating bartenders the chance to gain a spot in the national finals being held in Miami, April 2020, which will honor one winner with the opportunity to represent the U.S. in the international finals held in Jerez, Spain in May.

Tio Pepe Martini

Tio Pepe Martini

One grand-prize winner will receive a fully paid trip to Spain. With cash prizes going to the top three finalists including $2000 for first place, $1000 for second place, and $500 for third place.

Masterclass and Registration

Learn straight from the expert with masterclasses led by our Sherry Educators.

Masterclasses will be held in February 2020. Dates and locations can be found here. These are not compulsory.

Bartenders interested in competing can register here and upload their Sherry cocktail recipe.

Contest Requirements

To be eligible to participate in the National Finals, candidates are required to be employed as professional bartenders, to have registered for the contest and submitted their cocktail recipe here between January 3rd and March 13th, 2020.

Entering the Tío Pepe Challenge is free of charge and participation is subject to the entrants’ acceptance of all the contest’s rules, regulations, legal terms and conditions.

For information on previous editions see:

To receive more information please contact:

To Enter, Visit