It’s been a pretty dire situation in terms of the water supply in California.

As a result, it’s really highlighted conservation efforts that are being taken on by the everyman on the consumption side, but also the producer on the business side. Whether it’s helping to innovate new technologies or fund drought relief projects, certain companies are doing their parts to raise awareness as well as create solutions.

Read on to learn more:

Absolut Elyx and Water for People

The luxury vodka brand and Denver-based, philanthropic company have teamed up on a five-year mission to bring access to clean water for 100,000 people worldwide.

Elyx Bottles Showing Water Donations

Elyx Bottles Showing Water Donations

Photo Courtesy of Absolut Elyx

Every bottle of Elyx sold will help facilitate filtered water for someone in need for one week. Every Elyx Pineapple of Hospitality sold will help provide access to safe water for someone for one whole month.

Absolut Elyx and the Pineapple of Hospitality

Absolut Elyx and the Pineapple of Hospitality

Photo Courtesy of Absolut Elyx

Club W Wine Club and Charity:Water

The winemakers at Club W have created a special, Bordeaux-style blend of wine from Santa Barbara called the charity: water x Club W Red Blend. The customized wine club by WINC will donate $5 from each purchase of a $20 bottle to Charity:Water, which will continue to fund clean water projects in developing countries. Also, every purchase of a six-bottle pack will provide one person in need with clean, safe drinking water.

Club W Charity Water

Club W Charity Water

Photo Courtesy of Club W

Shock Top and Indiegogo

The beer company has teamed up with Indiegogo and California water organizations to form a new program called “Shock the Drought.” Shock Top has contributed $100,000 to Drop-A-Brick 2.0, a new eco-friendly, rubber brick that improves toilet flushing and saves more than 50 gallons per week. Such bricks will be donated to areas in California hardest hit by the drought. The company will also give out grants worth at least $50,000 each to seek out water-saving inventions. Lately, they’ve started funding EvaDrop, a water-saving smart shower which they’re funding to donate to 600 different families to help them save water by up to 50% per household.

Shock Top Beer

Shock Top Beer

Photo Courtesy of Shock Top