Jake Wurzak, is president of Wurzak Hotel Group and the visionary behind The Dalmar, the newest hotel in the Tribute Portfolio of Marriott International.

The lifestyle hotel, along with its rooftop bar, Sparrow, brings guests a unique experience in the city’s rapidly growing cocktail culture. Located in the heart of downtown Fort Lauderdale, The Dalmar is inspired by a vibrant South Florida culture, with a distinctively 50s Californian vibe. “Fort Lauderdale’s old dining and drinking days of spring breakers and rum-runner dives have transitioned to a more urban experience, matching the community that has been building up in the area for the past decade,” explains Wurzak.

According to Wurzak, The Dalmar is next-generation ready here’s why.

Jake Wurzak, The Dalmar

Jake Wurzak, The Dalmar

Sophisticated Sippers: “The downtown Fort Lauderdale renaissance has been spurred on by an influx of growing industry, attracting young professionals who work and live in the area,” says Wurzak. “So there’s the need for local restaurants and bars to evolve into a more curated experience. Downtown Fort Lauderdale has recently exploded with cosmopolitan cocktail lounges and sophisticated restaurants that you used to only see in Miami, New York, or LA.”

Sparrow Main Bar

Sparrow Main Bar

Lavish Luxury Hotel Styles: The Dalmar, is Fort Lauderdale’s first lifestyle hotel. It’s the next generation of boutique hotels with multiple dining venues, luxurious guest rooms, and modern-day essentials. It offers five distinctive food and beverage concepts: The Terrace Grill, Sparrow, Rose’s Coffee Bar, Lobby Bar, and Sip ‘n Dip.

Sparrow Lounge

Sparrow Lounge

Memorable Experiences: “The Dalmar is all about doing what has never been done before and creating an inspired destination,” explains Wurzak, “I truly believe we’ve done that with Sparrow bar, through incredible views, a retro, urban design that transports you back to a bygone era, and an out-of-this-world cocktail and culinary program.”

Sparrow Patio

Sparrow Patio

The Sparrow Space: Sitting on the 25th floor of The Dalmar, making it Fort Lauderdale’s highest rooftop bar. The Sparrow draws inspiration from clean lines, natural materials, and the open spaces of 50s and 60s American modernism. The space transitions smoothly between interior and exterior identities, which is anchored by an indoor main bar and lounge and an outdoor bar with a mix of city and ocean views.

Mixtape Punch

Mixtape Punch

Craft Cocktail Scene: Conceptualized by the team behind the well-known cocktail institution Death & Co, Sparrow offers an inventive cocktail program, incorporating fruits and herbs, resulting in a unique marriage of Mediterranean Aperitivo, tiki, and classic cocktails. The menu is divided into three parts: Cruise Control: easy drinking and tropical riffs on classic cocktails; Adventurous: layered profiles with more daring ingredients; and Group Format: cocktails meant for sharing.