Mast-Jägermeister United States recently promoted Chris Peddy from vice president of brands to chief marketing officer. In his new role, Peddy…
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Hear “Jägermeister,” and one usually thinks of college parties, Jägerbombs, or having a shot before leaving the bar. But that was the old Jäger. The brand has a new CEO, a new slogan: “Be the Meister,”…
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Make sure to try this delicious, must-mix Halloween Jägermeister Punch, created by brand ambassador and master mixologist, Willy Shine!
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This past weekend Jägermeister, whose deep roots in the music industry extend back many years, celebrated a new partnership with Live Nation…
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The Brand Ambassador has become a familiar fixture on the spirits circuit and Willy Shine is well known for his pivotal role for many brands…
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The Toast of the Spirits Community, Shine will lead education of the Premium Herbal Liqueur’s rich history and complex taste profile.
Jägermeister is proud to announce that it has tapped …
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Girls With Bols at Three Muses
A blue cocktail fountain, a lip synch battle, and ’80s costumes made for a wild evening at Three Muses where Kimberly Patton-Bragg, Aidan Demarest, …
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Shine’s advice for a successful spirits career? Big love for yourself, your cocktails, and your guests – advice he will share personally with the winner of the VEEV “Better Way …
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