willy shine

Mast-Jägermeister United States recently promoted Chris Peddy from vice president of brands to chief marketing officer. In his new role, Peddy…
Read More

Hear “Jägermeister,” and one usually thinks of college parties, Jägerbombs, or having a shot before leaving the bar. But that was the old Jäger. The brand has a new CEO, a new slogan: “Be the Meister,”…
Read More

Make sure to try this delicious, must-mix Halloween Jägermeister Punch, created by brand ambassador and master mixologist, Willy Shine!
Read More

This past weekend Jägermeister, whose deep roots in the music industry extend back many years, celebrated a new partnership with Live Nation…
Read More

The Brand Ambassador has become a familiar fixture on the spirits circuit and Willy Shine is well known for his pivotal role for many brands…

Read More

The Toast of the Spirits Community, Shine will lead education of the Premium Herbal Liqueur’s rich history and complex taste profile.

Jägermeister is proud to announce that it has tapped …
Read More

Girls With Bols at Three Muses

A blue cocktail fountain, a lip synch battle, and ’80s costumes made for a wild evening at Three Muses where Kimberly Patton-Bragg, Aidan Demarest, …
Read More

Shine’s advice for a successful spirits career? Big love for yourself, your cocktails, and your guests – advice he will share personally with the winner of the VEEV “Better Way …
Read More