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willy shine

Meet Chris Peddy – Chief Marketing Officer for Jägermeister
3 years ago

Meet Chris Peddy – Chief Marketing Officer for Jägermeister

Mast-Jägermeister United States recently promoted Chris Peddy from vice president of brands to chief marketing officer. In his new role, Peddy…
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Jägermeister Goes Beyond the Premium Shot Category
3 years ago

Jägermeister Goes Beyond the Premium Shot Category

Hear “Jägermeister,” and one usually thinks of college parties, Jägerbombs, or having a shot before leaving the bar. But that was the old Jäger. The brand has a new CEO, a new slogan: “Be the Meister,”…
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Must Mix: Halloween Jägermeister Punch
4 years ago

Must Mix: Halloween Jägermeister Punch

Make sure to try this delicious, must-mix Halloween Jägermeister Punch, created by brand ambassador and master mixologist, Willy Shine!
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Jägermeister Brings Down the Haus 56
4 years ago

Jägermeister Brings Down the Haus 56

This past weekend Jägermeister, whose deep roots in the music industry extend back many years, celebrated a new partnership with Live Nation…
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Willy Shine: The Meister of Jäger
4 years ago

Willy Shine: The Meister of Jäger

The Brand Ambassador has become a familiar fixture on the spirits circuit and Willy Shine is well known for his pivotal role for many brands…

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Jägermeister Taps Famed Mixologist Willy Shine As Brand Meister
5 years ago

Jägermeister Taps Famed Mixologist Willy Shine As Brand Meister

The Toast of the Spirits Community, Shine will lead education of the Premium Herbal Liqueur’s rich history and complex taste profile.

Jägermeister is proud to announce that it has tapped …
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Reliving the Best of Tales of the Cocktail
5 years ago

Reliving the Best of Tales of the Cocktail

Girls With Bols at Three Muses

A blue cocktail fountain, a lip synch battle, and ’80s costumes made for a wild evening at Three Muses where Kimberly Patton-Bragg, Aidan Demarest, …
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Veteran Bartender Willy Shine Loves This Industry!
5 years ago

Veteran Bartender Willy Shine Loves This Industry!

Shine’s advice for a successful spirits career? Big love for yourself, your cocktails, and your guests – advice he will share personally with the winner of the VEEV “Better Way …
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