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marketing

Jägermeister Launches Mini Meister 10 Shots-to-Go Pack
1 week ago

Jägermeister Launches Mini Meister 10 Shots-to-Go Pack

Toast to the best times with an ice kühl 20ml Jägermeister “Mini Meister.” Your favorite herbal liqueur crafted from 56 hand-selected botanicals is now available in a single serve shot size—a 20ml bottle…
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Deadpool is the New Creative Director for Espolòn Tequila
3 months ago

Deadpool is the New Creative Director for Espolòn Tequila

Motor-Mouthed Superhero Takes Over Marketing for Popular Tequila to Celebrate Release of DEADPOOL 2…
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Tecate Invites Beer Drinkers to “Bring Your Pride to the Grill”
3 months ago

Tecate Invites Beer Drinkers to “Bring Your Pride to the Grill”

By  •  BEER

Beginning in mid-May, 2018, and continuing throughout the summer, Tecate® is inviting beer drinkers to “Bring Your Pride to the Grill” in a compelling retail program that puts the ‘Carne Asada’ …
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Dos Equis Debuts “Keep it Interesante” Campaign
4 months ago

Dos Equis Debuts “Keep it Interesante” Campaign

By  •  BEER

Shows Shoppers How to Up Their Storytelling Game. In an exciting evolution of its “Most Interesting Man” campaign…
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DISARONNO Launches New Television Commercial
8 months ago

DISARONNO Launches New Television Commercial

DISARONNO, the world’s favorite Italian liqueur, returns with a brand TV commercial to create an even stronger emotional bond with its consumers. The TV commercial will be in 30”, 20” and 15” format…
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Heineken Launches Limited-Edition Magnum Bottle
10 months ago

Heineken Launches Limited-Edition Magnum Bottle

During November and December, 2017, Heineken® will “Spread Holiday Cheer” by giving beer drinkers a chance to win up to $5,000, because everyone can use a holiday bonus…
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Dos Equis ‘Most Interesting Man’ in Search of ‘Most Interesting Fan’
10 months ago

Dos Equis ‘Most Interesting Man’ in Search of ‘Most Interesting Fan’

Brand Icon Looks to Enshrine Top Fan in College Football Hall of Fame. While Dos Equis® drinkers are familiar with the College Football Playoff and ‘The Most Interesting Man’…
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Gentleman Jack Launches New Television Spot
1 year ago

Gentleman Jack Launches New Television Spot

Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished…
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New Amsterdam Vodka Launches “Pour Your Soul Out” Ad Campaign
1 year ago

New Amsterdam Vodka Launches “Pour Your Soul Out” Ad Campaign

Fastest-growing vodka brand in the U.S. looks to celebrate those who give 110% every day. New Amsterdam® Vodka has launched a major consumer campaign, “Pour Your Soul Out,” which champions…
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Reyka Vodka Debuts New Marketing Campaign
1 year ago

Reyka Vodka Debuts New Marketing Campaign

Reyka, the charmingly off-beat Icelandic vodka owned and sold by independent family-owned distiller William Grant & Sons, made its television debut on May 22nd, 2017…
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Corona Launches Limited-Edition “Summer Beach” Can
1 year ago

Corona Launches Limited-Edition “Summer Beach” Can

By  •  BEER

Corona has just launched a brand-new, first-ever limited-edition can for Corona Extra, America’s #1 import for the last 20 years. As the perfect beer for summer…
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Jägermeister Unveils New Brand Identity
1 year ago

Jägermeister Unveils New Brand Identity

New Global Campaign Inspired by Rich German Heritage and Irreverent Perfection Targets Millennial Consumers. Jägermeister has unveiled a new global positioning…
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