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John Higgins

Jack Daniel’s Launches Official Podcast Series
4 years ago

Jack Daniel’s Launches Official Podcast Series

“Around the Barrel with Jack Daniel’s” invites consumers to share in conversations and stories of the brand in new way…
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Jack Daniel’s Launches NBA Television Spot
5 years ago

Jack Daniel’s Launches NBA Television Spot

Two requirements of hosting a successful sports franchise are room for an arena and a wildly passionate fan base. And the people of Lynchburg, Tennessee, home of Jack Daniel’s…
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Jack Daniel’s Becomes Official Spirit Brand of the NBA
5 years ago

Jack Daniel’s Becomes Official Spirit Brand of the NBA

Jack Daniel’s and the National Basketball Association (NBA) announced today a new multiyear partnership making Jack Daniel’s…
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