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heineken

Heineken Enters into Partnership with U.S. Craft Brewer Lagunitas
6 years ago

Heineken Enters into Partnership with U.S. Craft Brewer Lagunitas

Heineken N.V. today has announced the acquisition of a 50% shareholding in the Lagunitas Brewing Company, the fifth largest craft brewer in the United States by volume.

Lagunitas owns a …
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Tecate Light’s ‘Born Bold’ Program Targets Authentic Mexican Celebrations
6 years ago

Tecate Light’s ‘Born Bold’ Program Targets Authentic Mexican Celebrations

This September, 2015, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations.

By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural LDA+ consumers …
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Dos Equis Roja Debuts
7 years ago

Dos Equis Roja Debuts

HEINEKEN USA Debuts New Limited Edition Dos Equis Roja in Fall ‘Beers of Mexico’ Variety Pack.

HEINEKEN USA announces the return of the Beers of Mexico variety pack, the ideal …
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Heineken and James Murphy Campaign to Transform Harsh Sounds of Subway Turnstiles Into Musical Notes
7 years ago

Heineken and James Murphy Campaign to Transform Harsh Sounds of Subway Turnstiles Into Musical Notes

Heineken® and James Murphy Help Great Cities Become Greater With “Open Your City” Campaign and a Movement to Bring #SubwaySymphony to Life.

Latest installment of the “Open Your City” campaign …
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Newcastle Builds on Successful Independence Eve Campaign
7 years ago

Newcastle Builds on Successful Independence Eve Campaign

Newcastle Brown Ale is building off the success of the 2014 Independence Eve campaign and kicking off the summer early with the debut of its 2015 summer retail and on-premise …
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Award Winning Heineken Light To Expand Reach Through Summer Best Tasting Light Program
7 years ago

Award Winning Heineken Light To Expand Reach Through Summer Best Tasting Light Program

Heineken Light, winner of the “Best Tasting Low Calorie Lager” for the second year in a row at the 2014 and 2013 World Beer Championships, is gearing up to spread …
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Heineken Unveils 2015 Summer Cities Promotion
7 years ago

Heineken Unveils 2015 Summer Cities Promotion

The city is a colorful and vibrant melting pot full of undiscovered adventures that is energized during the summer months with more freedom, vitality and possibilities.

This summer, Heineken is …
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Heineken Light Is The Best Light Beer You’ve Ever Tasted, Guaranteed!
7 years ago

Heineken Light Is The Best Light Beer You’ve Ever Tasted, Guaranteed!

Award-Winning Beer Returns with Neil Patrick Harris to Introduce Money Back Guarantee

Heineken Light®, two-time award winner of the World Beer Championships, is so confident it’s the best tasting …
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Heineken® Develops Brewlock Technology Revolutionizing the Delivery of Draught Beer
7 years ago

Heineken® Develops Brewlock Technology Revolutionizing the Delivery of Draught Beer

HEINEKEN® USA, the nation’s leading upscale beer importer, unveils BrewLock, the company’s patented and revolutionary new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draught beer. …
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HEINEKEN USA Awards Dallas’ Andrews Distributing Co. with 8th Annual 1864 Award for Responsibility
7 years ago

HEINEKEN USA Awards Dallas’ Andrews Distributing Co. with 8th Annual 1864 Award for Responsibility

1864 Award Recognizes Best-in-Class Responsible Consumption Initiatives.

HEINEKEN USA (HUSA) is proud to announce Andrews Distributing Company of North Texas has been selected as this year’s recipient of the company’s …
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“Beers of Mexico” Variety Pack Returns With Limited Edition Dos Equis Azul
7 years ago

“Beers of Mexico” Variety Pack Returns With Limited Edition Dos Equis Azul

HEINEKEN USA announces the return of the Beers of Mexico variety pack with limited edition offering, Dos Equis Azul – a blend of signature golden wheat lager and blue agave. …
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Heineken® Doubles Down Investment on Slim Can

Heineken® Doubles Down Investment on Slim Can

Heineken®, the first premium import brand to offer an 8.5oz. slim can format, announces it is doubling its investment in this growing segment in 2015.

Marketing support, including out-of-home …
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