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Be the Meister

Jägermeister Goes Beyond the Premium Shot Category
5 years ago

Jägermeister Goes Beyond the Premium Shot Category

Hear “Jägermeister,” and one usually thinks of college parties, Jägerbombs, or having a shot before leaving the bar. But that was the old Jäger. The brand has a new CEO, a new slogan: “Be the Meister,”…
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Meet Jeff Popkin – New CEO for Jägermeister
5 years ago

Meet Jeff Popkin – New CEO for Jägermeister

A new bottle, a name change (the U.S. importer recently changed its name from Sidney Frank Importing Company to Mast-Jägermeister), and a fresh marketing campaign…
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