Star of Food Network’s “Cutthroat Kitchen” Creates Original BBQ Recipe Series Using Not Your Father’s Products.
Small Town Brewery, makers of Not Your Father’s Root Beer, has announced its partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped.”
As part of the “Not Your Father’s Day” program, Tila has created a series of original recipes for sauces and marinades for no-fail summer grilling, which can be seen HERE.
“We’re so impressed with these recipes that Jet has created for the ‘Not Your Father’s Day’ program. Whether straight out of the bottle or used to enhance your favorite meats, Not Your Father’s products are a must-have for all your summer celebrations.”
– Gleb Lifshits, Vice President, Small Town Brewery
“The aromatic flavors of Not Your Father’s products are the perfect complement to your favorite barbecue sauces, rubs and marinades. We created these recipes to provide some fun new twists on classic grilled dishes, for Father’s Day and all summer long.”
– Celebrity Chef Jet Tila
In addition to original recipe creation, the comprehensive Not Your Father’s Day marketing partnership also includes a video series on Jet’s YouTube channel, “JetFuel,” social and digital media and public relations support.
For more information, visit SmallTownBrewery.com.
After home brewing for over two decades, Tim Kovac founded Small Town Brewery in 2010. Kovac’s brewing focus developed as he unearthed the lore of his unique family brewing history, which dates back to the 17th century. The story of his ancestor’s brewing practices – which included gruit-based recipes that use herbs, flowers, roots and berries – have inspired Small Town’s innovative offerings that pay homage to the roots of modern brewing. Small Town uses unique ingredients to create specialty beers with an unmistakable taste of nostalgia.
Jet Tila is nationally recognized for his culinary expertise in Modern Asian cuisine. Growing up in L.A.’s Thai Town, home to the largest Thai population outside of Thailand, Jet learned the ancient traditions of Asian cuisine from his Cantonese grandmother while lending a hand at his family’s famed Bangkok Market-the first Thai Market to open in the U.S. in the 70’s-and Royal Thai restaurant. And Tila’s culinary curiosity has allowed him to experience multiple endeavors from opening Wazuzu at the Wynn Las Vegas in a record 98 days to partnering with Compass Group-the world’s largest food-service company. A born “culinary storyteller,” Jet Tila is also known for having set multiple culinary world records and for his recurring celebrity chef appearances on Cutthroat Kitchen, Guy’s Grocery Games, Iron Chef America, Chopped, The Best Thing I Ever Ate (Giada De Laurentiis chose his Drunken Noodles as the best thing she ever ate with chopsticks), Anthony Bourdain’s No Reservations and CNN’s Parts Unknown.