Bar closures and stay-at-home orders hit the service industry particularly hard, leaving many without a steady income.
As such, spirits brands stepped up to help their most loyal pourers, the bartenders. For Sagamore Spirit, the Maryland-based Rye brand, it was important to contribute by instantly supporting the pockets of bartenders and keeping them mixing and engaged.
The Startender Program tasked bartenders with a challenge—make their own rye-based cocktail with their best quarantine ingredients. Some put a spin on the Old Fashioned cocktail, others riffed on the Whiskey Sour. Bartenders from over 35 markets nationwide participated by making at-home videos of themselves preparing the whiskey cocktails. Sagamore Spirit paid each bartender for their videos.
According to Marcus Stephens, Vice President of Brand Marketing for Sagamore Spirit, “It was important for us to support the bartenders who for so long have supported our brand. We ran the Startender Program for three months to help bartenders with immediate support during these difficult times.”
In all, the brand received 85 videos that they edited into these cool video clips. Check them out.
Thank you to the participating bartenders:
Adrian San Gabriel