The RumChata Summer Tumbler is available now for iced coffee and cold brew lovers who enjoy RumChata in their favorite refreshing summer coffee drinks.
The 26-ounce plastic thermal tumbler comes filled with eight MiniChatas. Each MiniChata is a handy 25ml peel-top cup that’s filled with award-winning RumChata rum cream inside.
“While delicious on its own and in hundreds of cocktails, one of the most popular ways consumers enjoy the one-of-a–kind flavor of RumChata is simply mixed in their favorite iced or cold brew coffee,” Tom Maas, RumChata founder and master blender, said in a press release.
Consumption of iced and cold brew coffee continues to grow every year. Traditional iced coffee has experienced a growth rate of 33 percent on menus since 2007, according to Datassential, with a big bump in interest in recent years, thanks to the introduction of cold brew. Datassential has the four-year growth of cold brew at 424.5 percent (44 percent in 2017 alone) and is a favorite of the all-important millennial customer base. RumChata’s delicious blend of Caribbean rum, real dairy cream and spices has a third less fat content than traditional cream liqueurs, making it the ideal addition to create a light and refreshing cold coffee cocktail.
The RumChata Summer Tumbler is available in all 50 states at an average retail price of $9.99.