“The addition of lemon to the exotic RumChata flavor creates a really refreshing drink,” says Tom Maas, RumChata founder and master blender.
“Cream liqueurs have long focused on rich, heavy flavors, but we’re changing that. Pour RumChata Limón over a ton of ice and you’ll be shocked at the bright flavor and light feel of the product.”
RumChata Limón blends Caribbean rum with real dairy cream, vanilla, and lemon in a sweet, smooth cream liqueur with a fresh lemon finish.
RumChata Limón gives the consumer a new way to experience the popular lemon flavor. After all, a recent Nielsen data report named lemon-flavored spirits at more than a five percent overall growth and specifically Limón spirits as a $35 million category. Also, according to MetrixLabs Popular Drinks study (2018), lemon and citrus continue to top flavor cocktail trends.
“We wanted a flavor that would be the perfect light summer cocktail enjoyed by simply pouring it over ice,” says Maas. RumChata Limón can be enjoyed on the rocks, as a light and flavorful creamer in hot or cold coffee, or blended with other flavored spirits such as blueberry vodka for a refreshing shot or cocktail. In addition, RumChata Limón is a delicious recipe ingredient for brunch favorites such as French toast and pancakes.
The launch of RumChata Limón will be supported with an aggressive TV, print, and social media campaign that will reach 250 million consumers. The RumChata Fairy and the “You Get A Gold Cap” campaign will continue for the new Limón launch and will focus on reaching new consumers and occasions.
RumChata Limón is packaged in a bright yellow version of the iconic RumChata bottle, complete with the familiar gold cap.