More than Just a Catchphrase, ‘Rosé All Day’ Wine is Finally Here.
The global catchphrase that has become a lifestyle for rosé lovers is now more than just social media hype, as Biagio Cru Wines & Spirits introduces the official Rosé All Day wine to markets across the nation.
A top trending wine hashtag, #RoséAllDay has become a social media phenomenon with hundreds of thousands of rosé lovers sharing their excitement for the wine by posting pictures emulating a trendy, chic lifestyle. The social media craze has grown into more than 180,000 related posts on Instagram and enormous engagement on Facebook, Twitter, Pinterest and Snapchat, easily surpassing any other wine or spirit brand. Rosé wine also continues to be the fastest growing category in the industry over the past year.
“‘Rose All Day’ is already a top lifestyle brand on social media and has extended into the broader consumer world like the fashion industry, music festivals, cruises, galas and the list goes on. It has organically grown into one of the nation’s top catchphrases and hashtags in wine today. Launching a wine with a brand name that already has such a strong presence and is embraced and beloved by so many was quite a challenge, but we are confident that we have exceeded.”
– Darren Restivo, a principal of Biagio Cru Wines & Spirits
Rosé All Day will retail for approximately $12.99 nationwide when it becomes available this May, 2017. Biagio Cru and Estate Wines chose the Languedoc-Roussillon region of France for Rosé All Day because of the areas increased focus on quality. It shares many of the terrain and climate characteristics with the neighboring regions of Southern Rhone and Provence, however this region offers far greater value.