The “Rosé Wine Movement” has come to Manhattan in another shape: a two-story, fourteen-room building decked out in pink, aptly named Rosé Mansion.

The mansion is the brainchild of Morgan First and Tyler Balliet, founders of Second Glass. The duo came up with the ingenious idea of how to present rosé wine in a fun and educational format.

The pop-up mansion has themed, interactive rooms, each with a sample of rosé and a description. Whether the rosé comes from the Finger Lakes or South Africa, a pumped-up room ambassador welcomes you and shares some fun facts about rosé wine. And with decorations like a gold chandelier and a bar filled with hot pink sand, you’ll definitely want to snap a few pics to make your Instagram followers jealous.

For those in the wine and spirits industry, it never hurts to learn key facts to impress your clientele. At Rosé Mansion, you can guess the aromas in different rosé wines, find out how rosé is made, make your own rosé in the Blending Room, and much more.

Plus, the Grand Tasting Lounge, run by beverage director Cara Maldonado (former sommelier of City Winery), carries over 100 bottles of rosé—the largest selection in North America. It’s like taking a trip to Rosé Wine Country, with bottles from Mendoza to Provence adorning the sophisticated bar.

Rosé Mansion is a one-of-a-kind experience that focuses on the history, economics, and science of winemaking, with a lot of fun and glitz thrown in. The hour-long tour heightens the understanding of rosé wine in a relaxed atmosphere, complete with wine glass in hand. The tour concludes in the Grand Tasting Lounge, where you’ll have the option to enjoy some snacks and purchase bottles to take home.

Rosé Mansion is open now through Sunday, October 7, 2018, and is located at 445 Fifth Avenue in Manhattan. Tickets are $35 before 4:30 p.m., and $45 from 4:30 p.m. until admission closes at 9 p.m. Tickets include admission, eight samples of wine, a Rosé Mansion vino glass and collectible enamel pin, entry to the Grand Tasting Lounge, and other fun surprises!