Reyka Vodka has launched the second installment of its popular Tricks of the Trade series on the Reyka Vodka Facebook page.
True to the brand’s charmingly-offbeat persona and dedication to celebrating and inspiring bartenders, the video series will feature notable mixologists performing awe-inspiring tricks behind the bar as they create unique Reyka Vodka cocktails.
The premiere Tricks of the Trade video can be VIEWED HERE.
This is Reyka Vodka’s second series of Tricks of the Trade videos. The first set of videos, launched in 2015, featured celebrated mixologists Charlotte Voisey, Trevor Schneider, Pamela Wiznitzer shaking up Reyka Vodka cocktails and demonstrating their remarkable prowess behind the bar. The videos went on to reach more than three million people on Reyka Vodka’s social channels and were shared thousands of times. This year’s collection will air on the Reyka Vodka Facebook page through August 24, 2016. This year’s mixologist tricksters include familiar faces from across the country including California, Texas and Massachusetts.
“The success of last year’s Tricks of the Trade series was a result of the genuine entertainment element of the videos and the support from the bartender community. This year, we’ve taken the tricks to a new level with 12 amazingly talented bartenders from around the country. Tricks of the Trade helps showcase Reyka Vodka’s playful personality while providing a platform for some of today’s top bartenders to inspire a new generation.”
– Reyka Vodka’s Senior Brand Manager, Greg Levine