To celebrate the launch of the new Absolut Colors bottle in support of the LGBT community, Absolut served up refreshing courtyard cocktails at the W French Quarter at the hands of Absolut’s Cory James and Sobou’s Laura Belucci.

Absolut Colors at Tales of the Cocktail

Photo Courtesy of Absolut

From being one of the first mainstream brands to support the community in 1981 by advertising in an LGBT publication (The Advocate) to today, when being proud is no longer about one moment-in-time, season or month, it’s a way of being and a way of thinking.

Absolut Colors at Tales of the Cocktail

Photo Courtesy of Absolut

With open hearts and open minds. Absolut is proud to celebrate this mindset with the latest iteration of our rainbow-themed bottle.

Absolut Colors at Tales of the Cocktail

Photo Courtesy of Absolut

The new bottle features the words, “Taking Pride in Diversity” emblazoned alongside the iconic symbol of the community, a rainbow, to remind everyone, everywhere to embrace what makes you different and take pride in who you are.