Puerto de Indias recently announced the U.S. debut of its Strawberry Gin that hails from Seville, Spain.
The expression is a disruptive gin that is taking the category by storm, quickly rising to the number four selling gin in its homeland (according to data for IWSR Global Gin Insights) and number nine on the world stage. Beginning this month, Puerto de Indias Strawberry Gin will be available in New York, Florida and Illinois.
Puerto de Indias has crafted this Strawberry Gin through the expert blending of delicate citrus and juniper gin with fresh distilled strawberries. The result is a wonderfully accessible gin with a deliciously fresh and subtle taste of strawberry and a visually stunning pink color that dares to be different.
“Our Puerto de Indias Strawberry Gin is the first and best-selling strawberry gin in the world. “Beginning with our launch in Spain five years ago, it has enjoyed instant success among consumers with each successive market we open and is credited with giving birth to a completely new category of rosé gins. We are absolutely thrilled to now introduce U.S. consumers to our unconventional gin that is sure to change the way they think about gin forever.”
– Jose Sedano, International Development Director for Puerto de Indias
Puerto de Indias Strawberry Gin is produced at the Los Alcores de Carmona Distillery, located just outside of Seville. The distillery was founded in 1880, making it one of Spain’s oldest and most traditional distilleries. Brothers Jose Antonio and Francisco Rodriguez Fernandez purchased the historic distillery to restore and preserve it for future generations.
The brothers began distilling aniseed, fruit and herbal liqueurs, and soon shifted their sights to gin with the goal of creating a product that would challenge traditional gin conventions and flavors and appeal to a wider breadth of consumers. While their initial experimentations did not include strawberries, through an unexpected twist of events, Puerto de Indias Strawberry Gin was born.
To support the launch, Puerto de Indias has established a team of dedicated state managers who will oversee local programming, sampling and merchandising. In addition, PR and advertising efforts will help build trade and consumer awareness and support launch activities in these markets. Puerto de Indias Strawberry Gin is available in a 750ml bottle and retails for a suggested price of $26.99.