In new role as Metro New York sales representative, Elias Mitri will work with Southern Glazers Wine & Spirits, Puerto de Indias New York distributor, to develop the brand in this critical growth market.
Elias joins the U.S. based Puerto de Indias team directed by Mike Ginley, Puerto de Indias U.S. general manager responsible for overseeing the expansion and growth of Puerto de Indias Strawberry and Puerto de Indias Black premium gins in the U.S.
“I am honored to join the Puerto de Indias team at this very exciting time,” says Elias. “2020 begins a period of expansion for Puerto de Indias in the U.S. I am thrilled to play a key role in continuing to establish the brand’s footprint and success in Metro N.Y.”
– Elias Mitri
Prior to joining the Puerto team, Elias worked for Taste Brands as the N.Y. sales manager where he helped to successfully launch a range of medium-sized spirits and wine brands to the market. Before his tenure with Taste Brands, Elias was the Beverage Director for Milton’s Harlem and Area Manager for Russian Standard, Smirnoff, Jägermeister, Bombay and Bacardi. Mike Ginley noted, “Given his extensive experience in New York, Elias has a strong pulse on the market with solid account relationships that will enable him to hit the ground running and help us deliver our 2020 growth plans. We are thrilled he is joining the team as we plan for further growth and expansion throughout the U.S.”
Puerto de Indias Strawberry Gin inspired a whole new category. It is the only gin made with distilled fresh strawberries, setting it apart from other gins that add flavor after distillation. Puerto de Indias Strawberry Gin offers a fresh and delicious, authentic fruit forward taste that breaks the preconceived barriers of gin and is perfect for any occasion, no matter the season.
Puerto de Indias is a Premium Gin manufactured in Carmona (Seville) in one of the oldest and most traditional distilleries in the province of Andalusia. The combination of know-how and innovation coupled with dedication and careful monitoring of the distilling process have made possible the creation of a product that possesses its own distinct identity and which, having consolidated itself on a nation-wide level, has now begun its incursion into international markets. Puerto de Indias Strawberry Gin is available in a 750ml bottle and retails for a suggested price of $24.99.