Prestige Beverage Group Acquires Joia Spirit

Prestige Beverage Group has announced the acquisition of Joia Spirit, the innovative brand that is elevating the ready-to-drink cocktail category.

With great taste at its core, Joia Spirit is an assortment of fresh and flavorful craft cocktails made with premium vodka that will leave the consumer wanting more. Prestige Beverage Group is thrilled to be acquiring the Joia Spirit brand, and to continue its exponential growth nationally.

“Joia is one of the most exciting and innovative new products in the spirits category today. What makes it so unique is that Joia combines the massive consumer appeal of craft cocktails with the exploding ready-to-drink category. Simply put, Joia brings the innovation and quality of the craft cocktail movement to a more convenient, and easy to drink format. Consumers rave that Joia is the best tasting, highest quality product of its kind. Its strong and distinctive branding is adding to its growing appeal. Joia is the real deal!”
– Mike Morgan, President of Prestige Beverage Group

Joia Spirit Varieties

“We are confident that Prestige Beverage Group is the ideal partner to take on the success of Joia Spirit. With their skill set, focus on retail execution, and resources, they will make Joia Spirit a leader in the craft, ready-to-drink category.”
– Bob Safford, CEO and Founder of Boundary Waters Brands and Joia Spirit

Joia Spirit ready-to-drink vodka cocktails are made with pure cane sugar and no artificial anything. They’re lower in calories than ‘skinny’ cocktails, a glass of wine or typical bar cocktails, and at 110-125 calories per 6 oz. serving, Joia Spirit has that just-right, not-too-sweet taste—a fresh twist on classic cocktails. Joia Spirit is perfect to take anywhere and enjoy chilled right from the can or in a glass over ice. Joia Spirit ready-to-drink craft cocktails are packaged in 12 oz. slim cans and are sold as singles and in four-packs at a suggested retail price of $2.99 and $11.99 respectively.

Sparkling Cosmopolitan
Sunny tart cranberry. A polite note of pear. Refreshing lime. Just the right amount of crisp, clear, premium vodka. A perfect combination of incredible flavors. Lightly sparkling with a few tiny bubbles. A refreshing twist to a classic Cosmopolitan. 7% ABV

Sparkling Moscow Mule
A polite bite of ginger. Energizing apricot. A hint of lime. Just the right amount of crisp, clear, premium vodka. A perfect combination of incredible flavors. Lightly sparkling with a few tiny bubbles. A refreshing twist to a classic Moscow Mule. 7% ABV

Sparkling Greyhound
Bright, tangy grapefruit. A whisper of chamomile. A dash of cardamom. Just the right amount of crisp, clear, premium vodka. A perfect combination of incredible flavors. Lightly sparkling with a few tiny bubbles. A refreshing twist to a classic Greyhound. 6% ABV

For more information, visit JoiaSpirit.com.