Pernod Ricard USA and BAR, LLC, completed their milestone 40th BarSmarts LIVE event April 6th in Denver.

The BarSmarts LIVE event is the culmination of BarSmarts’ online bartender education program, inviting the program’s top performers from each market to attend.

BarSmarts Denver Classroom, industry news

BarSmarts Denver Classroom

Since BarSmarts’ inception in 2008, the program has educated members of the mixology community in major markets who are committed to the profession of bartending, producing a total of 13,462 graduates including 3,168 BarSmarts ADVANCED grads.

BarSmarts Denver Attendees, industry news

BarSmarts Denver Attendees

The BarSmarts program is delivered through an exclusive BarSmarts ADVANCED home study kit that includes a work book, mixology equipment and instructions on how to complete the rigorous online pre-course work. The top performers from each market are then invited to attend one of four annual BarSmarts LIVE events, which have been hosted in 23 cities nationwide and in Dublin, Ireland. The event is hosted by the esteemed BAR, LLC partners who include world renowned spirit experts and mixologists Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.

BarSmarts Denver After Party, industry news

BarSmarts Denver After Party

“BarSmarts is one of the most powerful and successful bartender education programs in the industry. We are thrilled with how the program has grown over the past eight years and extremely proud to be celebrating the 40th BarSmarts LIVE event in Denver. BarSmarts has set the standard for mixology education and elevated the skills of thousands of bartending enthusiasts and professionals. It is rewarding to be part of such a pivotal transformation. We are looking forward to our 41st event, which will be held in May in Miami.”
– Shawn Kelley, Senior Brand Manager for Brand Education, Pernod Ricard USA

BarSmarts Pernod Ricard USA Team, industry news

BarSmarts Pernod Ricard USA Team


About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of approximately 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Tequila Avión®, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa®, Aberlour Single Malt Scotch, Olmeca Altos™, Beefeater® Gin, Lot No. 40™ and Pike Creek®, Midleton®, Paddy®, Powers®, Redbreast®, Plymouth®, Seagram’s® Extra Dry Gin®, Martell® Cognac, Lillet®, Hiram Walker®, Pernod®, Ricard®; and such superior wines as Kenwood Vineyards®, Brancott Estate®, Campo Viejo®, Graffigna® and Jacob’s Creek®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and in moderation. For more information, please visit Responsibility.org.