PATRÓN tequila announces David Rodriguez, director general of PATRÓN Spirits Manufacturing Operations in Mexico, will be promoted to master distiller, effective immediately.
The news comes on the heels of retirement of PATRÓN’s legendary master distiller, Francisco Alcaraz.
“I am incredibly humbled to take on the role as master distiller and I offer Francisco our limitless gratitude for helping build this iconic brand and changing the tequila category forever,” said David Rodriguez, PATRÓN Master Distiller. “I wish Francisco all the best on his well-deserved retirement. I’m honored to carry on his legacy into the next chapter for PATRÓN.”
Alcaraz’s remarkable career has set the tequila category standard for excellence. During his tenure, Alcaraz has helped shape PATRÓN to the global, iconic brand that it is today selling 2.8 million nine-liter cases around the world.
Rodriguez will continue to be a leader in his field, as he takes on the role of master distiller for the world’s number one ultra-premium tequila. Under the leadership of Rodriguez, PATRÓN will continue to innovate while staying true both to the brand’s time-honored recipe and process and caring tremendously for the people who comprise the PATRÓN community.
A visionary steward of the PATRÓN brand for nearly 18 years, Rodriguez has worked side by side with legendary master distiller, Alcaraz, to produce and approve every batch of PATRÓN that leaves the distillery in Jalisco, Mexico.
“I am privileged to have had such a fulfilling and life changing career at PATRÓN tequila,” said Francisco Alcaraz, legendary master distiller. “The time has come to pass the baton and there is no better person for the job than David Rodriguez. I am grateful to leave my life’s work in the hands of such an incredible and passionate professional. David is like family to me and I know he will carry on and honor the PATRÓN process.”