Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced that it will launch the first-ever can format in the U.S. for Pacifico, its pilsner-style Mexican beer. Beginning in March, 2016, single-serve 24 oz. cans of Pacifico will be available in 35 states.
This new format will offer greater trial opportunity for consumers, and Pacifico’s signature bright yellow can design offers increased visibility for the growing brand. The 24 oz. can is also an ideal grab-and-go format for Pacifico’s adventurous consumers.
“With one sip of Pacifico, our consumers get the experience of the Baja lifestyle that shapes the brand’s adventurous spirit. With the 24 oz. can, we can now offer more trial opportunities at retail where other Pacifico packages may not be available, giving consumers more chances to try the brand.”
– Jim Sabia, chief marketing officer for Constellation Brands Beer Division
Pacifico is also available in 12 oz. bottles, 32 oz. Ballenas, quarter barrel and half-barrel kegs in the U.S.
For the past three decades, Pacifico has become a mainstay at bars, restaurants and at retail along the West Coast, but has surged in nationwide popularity over the last five years and is now available in all 50 states.
In 2015, Pacifico surpassed 6.5 million cases sold, marking the eighth consecutive year of growth for the brand.
For more information, visit DiscoverPacifico.com.