This September, Old Forester, America’s First Bottled Bourbon, will release the latest expression in the Whiskey Row Series: 1920 Prohibition Style.
The Whiskey Row Series, first launched in 2014, invites bourbon lovers to taste their way through bourbon history with each unique expression. The series highlights Old Forester’s significant milestones and production innovations with each release.
The third release in the series, 1920 Prohibition Style celebrates the brand’s continued distillation during Prohibition. For 13 years, the Eighteenth Amendment strictly prohibited the production, transport and sale of alcohol. However, the Volstead Act of 1920 granted limited permits to produce medicinal whiskey during Prohibition. It was one of those ten permits allotted nationally that allowed Old Forester to continue distilling on Louisville’s infamous Whiskey Row, making it the only bourbon continually distilled by the same family before, during and after Prohibition.
“Old Forester is a bourbon with such prominent history. It allows us to look back at a rich timeline that spans across five generations. In crafting 1920, we were able to spend time thinking about the legacy of Owsley Brown I and what was an incredibly unique era in our country’s history – Prohibition. 1920 Prohibition Style is our toast to the innovative and enduring spirit of Old Forester.”
– Campbell Brown, Old Forester President and fifth generation Brown family member
The 115 proof expression represents a barrel sample that company president Owsley Brown I would have batched at the beginning of Prohibition.
“If you had a prescription for whiskey during prohibition, you could likely get your hands on a bottle of Old Forester Bonded Bourbon. If you had friends in the business during Prohibition, you could get your hands on some whiskey straight from the barrel. Whiskey Row 1920 is an insider’s sip, an expression of vintage barrel strength, with a perfect palate of warm autumn nuances.”
– Jackie Zykan, Old Forester Master Bourbon Specialist
With a suggested retail price of $59.99 for a 750 ml, Old Forester 1920 Prohibition Style will hit shelves nationally in September, 2016.
Adding an additional element, to commemorate Old Forester’s continued distillation during Prohibition, the brand will celebrate “13 Weeks of Prohibition” (one week for each year) beginning with the release of the coveted 2016 Birthday Bourbon and ending on Repeal Day. We revisit a time of flappers and dappers when saloons became “speakeasies” and bootleggers ran the underworld. And when having a sip of the First Bottled Bourbon was doctor’s orders.
Tasting Notes from the Master Distiller and Master Bourbon Specialist
Color: Rich, chestnut red.
Aroma: An intense medley of cherry preserves, drippy caramel, dark chocolate, thickened maple syrup and seasoned oak spiciness.
Flavor: Dark caramel coats layers of malt nuttiness and sweet graham cracker all warmed by green peppercorn and coriander spice brightened with a hint of cedar.
Finish: Tart apple crispness gives way to a long smoky finish full of toasted marshmallow, chocolate and graham cracker sweetness.