Heineken USA is proud to announce the March 2019 relaunch of Newcastle Brown Ale, brewed by Lagunitas Brewing Company.
This new brew celebrates the Altogether Uncommon by bringing together a unique blend of pale and roasted malts with American hops.
“Lagunitas Brewing Company is one of the most recognized and respected brewers in the craft beer space. Now with Lagunitas in the family, we have the perfect partner to reimagine our beloved Newcastle Brown Ale.”
Amy Tay, Newcastle Brand Director
The new liquid is brewed with American Centennial and Chinook hops and fermented using the Lagunitas’ English house ale yeast. The medium-colored brown ale is smooth, crisp, slightly roasty and finishes with a delicious hoppy twist. It’s not too sweet and not too bitter.
“We are not known for malty beers. We are really honored and excited to re-imagine the new Newcastle Brown Ale using our malts, hops and yeast for a silky smooth flavorful experience.”
– Jeremy Marshall, Lagunitas Brew Master
To support the launch, the team is leading with retail sampling, brew tastings at community events and fan influencer engagement that will let the delicious new brew speak for itself. In addition, a range of POS and merchandising materials for both retail and on-premise accounts will be available to encourage shoppers and on-site drinkers to try this new brown ale.
“Newcastle Brown Ale is all about our consumers,” Tay said in a release. “With this significant move, we are showing these drinkers that, while uncommon, it isn’t impossible to teach an old dog new tricks!”
Newcastle Brown Ale will be produced at Lagunitas’ breweries in Petaluma, California and Chicago and will be available in 6, 12 and 24-pack bottles and a 7.75-gallon slim steel keg. The brand will continue to be marketed by Heineken USA and distributed through its network.