NEFT Vodka, the award-winning, ultra-premium vodka handcrafted in the Austrian Alps, launches a weekly Facebook Live streaming show to raise financial support and awareness for out of work bartenders.
Viewer donations to a dedicated GoFundMe page will be matched dollar-for-dollar, up to $10,000 each week by NEFT.
The series, hosted by NEFT Master Mixologist Luke Barr from the NEFT Lounge in El Segundo, CA., will stream live every Thursday starting at 8 pm PT. Barr will showcase local bartenders from their own locations who will demonstrate their favorite new cocktail tricks and recipes while viewers can opt to share their video feed as well, digitally engaging with Barr and the other guests. Throughout the show viewers will be encouraged to donate to the Southbay Bartender Fund where 100 percent of the proceeds will go directly to bartenders who have lost their jobs due to the COVID-19 pandemic. Participating bartenders will be compensated for their time and efforts.
“It is during challenging times that a community must unite and come together to help one another,” said Jeffrey Mahony, CEO of NEFT Vodka. “At NEFT, we believe this weekly series is one way of for us to provide some much-needed support to our community while also creating human connection and interaction in a fun and engaging way.”
- Weekly Facebook Live streaming begins Thursday, April 23rd at 8pm PT
- To join, you must have a Facebook account and then access the show here
- Donations can be made at any time to the Southbay Bartender GoFundMe Page
- NEFT Vodka will match all donations to the fund up to $10,000 per week
Since debuting in the U.S., in 2017 NEFT has received multiple accolades and awards including: a 98-point rating from The Tasting Panel magazine; winning Double Gold medals at the prestigious San Francisco World Spirits Competition, becoming one of only three vodkas to win that recognition consecutively over the past two years (2018, 2019); and significantly, in the same Competition, won “Best Vodka” in 2018. For additional information visit NeftvVodkaUS.com. NEFT Vodka is currently available in New York, New Jersey, California, Texas, Utah and Wyoming. It is also available online through various outlets including Reserve Bar, Bounty Hunter, Drizly, and Remedy Liquor. Please visit GetNeft.com for more information.