CEO Marian Leitner of Archer Roose Malbec, a soulful Malbec interpretation brought to you from the high altitude and desert climate of Mendoza, Argentina, offers bartenders a quick lesson in serving and selling red wine.
What should bartenders know about Malbec?
It is easy-drinking, versatile, and can be enjoyed on its own, chilled, or used in numerous cocktails—and crowd-pleasing. We like to call ours a happy hour mainstay that needs no introduction.
Tell us 3 things bartenders can say when suggesting Malbec from the bar menu.
It’s Refreshing—try it chilled! Malbec is traditionally served below room temperature.
It’s Versatile—A Malbec-spiked, whiskey sour is a spin we love. Bon Appetit has a great recipe for this, dubbed the ‘New York Sour’
Easy-Drinking—A velvety-soft texture is a hallmark of Argentinian Malbecs, making Malbec one of the easiest-drinking wines there is.
What foods pair well with Malbec?
All things grilled and barbequed! Veggies and red meat.
“If it grows, it goes” is a mantra for wine pairings. Argentinians eat more red meat per capita than anywhere else in the world. Smoked pulled pork is a classic pairing. For cheeses, we endorse any pairings with Blue, Swiss, Provolone, or Mozzarella.
Talk to us about your package design and the popularity of canned wine.
Wine in cans reflects the lifestyles of drinkers today. 97% of wine in the US is consumed within 72 hours of purchase and is less than two years old. The “better with age” mantra is not only untrue for most wines, but no longer resonates with consumers or their lifestyles. Millennials want a wine that fits the increasingly diverse occasions for drinking, whether it be on a hike, an art gallery visit or movie showing, or (our personal favorite) a home pour on a Tuesday night, after a long day.
As for packaging design, our logo is a stylistic nod to classic wine labels, transposed onto a modern vessel and integrated with a vibrant color scheme, transforming traditional black and white to new life in color. This concept opens up a world of creativity in terms of visual language. We are able to integrate illustration with color photography, retro references with modern pops of color. We’re not wedded to simplicity or adornment but rather combine the two styles in a way that is distinctly our own.
Talk to us about Archer Roose Malbec.
Archer Roose Malbec hails from Uco Valley, a sub-region of Mendoza, Argentina that is home to some of the highest altitude vineyards and most critically acclaimed Malbec producers in the world. Our grapes were grown on a third-generation family-owned vineyard at the foothills of the Andes Mountains. The wine is fermented in 24-month-old oak barrels and aged on its lees for three months. The result is a wine that bears all the hallmarks of a Mendoza Malbec: dark ripe fruit, balanced acidity, and remarkably soft tannins.
Tell us about your sustainability winemaking processes.
Archer Roose subscribes to a “Made Without” philosophy when it comes to our winemaking process. There are over 70 legally-approved additives that can be used when making wine; with the exception of sulfites, wineries are not legally required to disclose any of them. We use no animal fining or clarifying agents, added sugars, or artificial flavoring or coloring of any kind. Our wines are gluten-free and vegan friendly. Our grapes are farmed without the use of harmful herbicides or pesticides in the vineyard, and all our wines are made minimal intervention in the cellar.
This approach extends to the formats we pack our wines in. For us, “sustainable” formats are formats that minimize waste. A single-serve can eliminates the bottle left unfinished at the end of the night. All our cans are made from recycled aluminum, a material that can be recycled and reused indefinitely. In fact, consumers recycle more aluminum cans than any other beverage container. The global recycling rate is 69%, compared to 26.5% for glass, and our cans are back on the shelves within 60 days.
About Archer Roose Malbec
Archer Roose is a brand of organic, sustainably produced wines that hail from some of the most iconic wine regions in the world. PLUS, the canned design makes it ULTRA-portable and virtually spill proof. Produced and made as naturally as possible—meaning no herbicides, pesticides or artificial sulfates and the can design makes for a portable and eco-friendly alternative– ditching the bottle results in a lower carbon footprint and less waste.
Formats: 250ML Can & 20L Keg
Flavor Profile: Blackberry & cherry
Region: Mendoza, Argentina
Varietal: 100% Malbec
Price: $16.00 for a 250ml 4-pack of cans.