Brewery Rebrands Summer Ale to Reflect Crisp Taste & Hop Profile.
Narragansett Beer is excited to announce the release of Summertime Citra Ale, a slightly updated and renamed version of ‘Gansett’s traditional Summer Ale.
Originally debuted in 2011, Narragansett Summer Ale has been a New England summer mainstay ever since. This year, Narragansett is renaming its summer seasonal to Summertime Citra Ale as a way to better reflect the beer’s style and taste. Summertime Citra Ale is a 4.2% ABV and 24 IBU blonde session ale with unique citrus and passion fruit aromas, backed by the Citra hops and pale malt that have always given ‘Gansett’s summer beer a great taste.
“Today’s ‘Gansett fans and craft beer drinkers are more knowledgeable about what they drink than ever before. Citra hops add a distinctive and delicate grapefruit characteristic that perfectly fits with the season. This year we increased the amount of citra hops that we use by a bit, and we wanted to bring extra attention to the key ingredient in what had been named our Summer Ale. We just wanted to give some credit where credit is due, hence the name change.”
– Mark Hellendrung, President of Narragansett
In addition to being sold in six packs and 12-packs, Summertime Citra Ale will also be available as one third of Narragansett’s new Clam Shack Summer Variety 12-pack. Featuring Del’s Shandy, Summertime Citra Ale and the classic Narragansett Lager, these summer packs come equipped with three quintessential New England summer recipes using each of the beers: Del’s Beer Can Chicken, ‘Gansett Summertime Battered Fish & Chips and ‘Gansett Lager Clam Bake.
The SRP of Summertime Citra Ale is $8.99-$9.99 per six pack of 16-ounce tallboy cans and $13.99-$15.99 per 12-pack of 12-ounce cans. The Clam Shack Summer Variety pack of 12-ounce cans is $13.99-$15.99 SRP. Summertime Citra Ale will be available throughout New England, New York, Pennsylvania, Delaware, Mayland, Washington D.C., North Carolina, South Carolina, Florida, and Nashville and Chattanooga, Tennessee. The variety packs can be found throughout New England, New York, Pennsylvania, Delaware, Mayland, Washington D.C., North Carolina and South Carolina.
For additional information about Narragansett Beer, Summertime Citra Ale or to find a retailer near you, visit NarragansettBeer.com.