January is primetime for streaming the season’s most talked about shows and movies, so to celebrate what would have been Norman “Sailor Jerry” Collins’ 105th birthday on January 14th, 2016, Sailor Jerry Spiced Rum is giving the present of free streaming of the “Hori Smoku” documentary for the entire month of January.

“Hori Smoku” is a feature length documentary exploring the roots of American tattooing through the life of its most iconoclastic figure, Norman Collins. The film showcases rare interviews from Collins’ protégées, Don Ed Hardy and Mike Malone, features archival footage of the birth of tattooing as we know it, and explores the evolution of the global tattooing phenomenon.

Tattoo fanatics and documentary buffs will be able to stream “Hori Smoku” through the entire month of January for free via the Sailor Jerry Spiced Rum site. CLICK HERE TO WATCH

Raise your glass high and toast Norman “Sailor Jerry” Collins with the Root of the Promise cocktail created by Sailor Jerry Spiced Rum Brand Ambassador, Daniel “Gravy” Thomas.

Must Mix: 'Root of the Promise' and Watch 'Hori Smoku' - The Birth of Tattooing

Must Mix: ‘Root of the Promise’ and Watch ‘Hori Smoku’ – The Birth of Tattooing

Root of the Promise


  • 1 part Sailor Jerry Spiced Rum
  • 1 part (Alcoholic) Root Beer
  • 1 tbsp. of Kahlua
  • drizzle of Honey

Preparation: Pour ingredients into a rocks filled glass, stir, garnish with orange peel (optional: rim glass with cinnamon sugar.)