Mr Black Cold Brew Coffee Liqueur announced its official launch in the California market after its initial U.S. debut in New York in May 2018.
Already the number one selling Australian craft spirit in the United States, Mr Black can be found in more than 1,000 accounts across the country, with 250 retailers in California alone.
Mr Black has partnered with Southern Glazers in California to distribute the Australian craft spirit to high-end restaurants, bars, nightclubs and retailers, with renowned cocktail bars such as Roger Room, Melrose Umbrella Co. and Broken Shaker in Los Angeles, and Trick Dog, Tartine and Tommy’s Mexican Restaurant in San Francisco. Throughout the year, Mr Black will be expanding within the U.S. market, heading to 15 additional markets including Maryland, Colorado and Florida in the next year. In the past six months, the demand for Mr Black in the United States has outpaced its sales in the UK, making the United States Mr Black’s second biggest market outside of Australia.
“We are beyond excited to officially launch Mr Black in California and continue our mission to bring craft coffee into the night. Preaching the gospel of boozy coffee, we’ve already found some amazing partners in California, and soon to be across the US.”
– Tom Baker, Mr Black Co-Founder
Since Mr. Black launched five years ago, the continued rise of coffee culture and craft distilling has culminated with expertly crafted coffee cocktails being offered at top venues around the world. As experts in coffee mixology and leaders in the rising trend, Mr Black is already a staple at some of the world’s best bars such as stateside favorites Dante, Employees Only, The NoMad Bar, The Aviary and more. “It’s encouraging to see bartenders move beyond classic coffee cocktails, and showcasing coffee as a bitter and dense flavor profile in cocktails with Mr Black,” Baker says.
Mr Black was created five years ago in Australia over a chance encounter between Philip Moore, one of Australia’s foremost distillers, and coffee-nerd and designer, Tom Baker. Together, they founded Mr Black Roasters & Distillers in August 2013. Each single origin coffee is roasted separately by Mr Black’s Head Roaster, Dr. Detlef Mohr, to create the signature smooth Mr Black flavor profile. Mr Black embraces the “low and slow” cold brew process making 300 bottles at a time by hand. With half the sugar and 10 times the coffee of old-world liqueurs, Mr Black is a cold brew spirit for coffee purists.
Mr Black Cold Brew Coffee Liqueur is now available at 250 retailers in California such as BevMo!, Hi-Lo, Barkeeper, Cask, K&L and more.