New Digital Offering Provides Consumers with Interactive and Engaging Champagne Education.
Moët Hennessy USA, the leading luxury wine and spirits company, has announce the expansion of its digital offerings with Bottles and Bubbles, a new skill available for Amazon’s Alexa that gives consumers the opportunity to learn about champagne and to create their own experiences at home.
An engaging and interactive new skill for Amazon Alexa, Bottles and Bubbles will leverage the voice technology of Alexa to help everyday consumers become champagne connoisseurs in their own homes. Through its tips and educational lessons, which range from recommended champagne pairings, moments to celebrate, and how to pronounce Moët Hennessy champagnes, Bottles and Bubbles is designed to create the ideal champagne experience.
“As Moët Hennessy USA continues to bring new and innovative experiences to consumers, we are excited to announce the Bottles and Bubbles skill on Amazon’s Alexa. New technologies are providing us with incredible opportunities to not only grow our business, but engage with our consumers in exciting ways while still delivering on our commitment to building luxury brands. Bottles and Bubbles will empower individuals with a champagne education and help them create the perfect champagne experience in their own homes.”
– Moët Hennessy USA
By enabling the skill and then saying, “Alexa, open Bottles and Bubbles” to their Alexa-enabled device, consumers can engage with six areas of conversational and educational content, including: Champagne 101, which provides champagne basics and information about Moët Hennessy brands; a calendar of notable dates, that can be celebrated with a glass of champagne; and suggestions and services to elevate any social gathering, such as recommended food and champagne pairings, hosting tips, champagne-inspired playlists and ambient sounds for a perfect champagne moment.
To engage with Moët Hennessy’s Bottles and Bubbles skill for Amazon Alexa, users must enable the skill through the Alexa app or on Amazon’s website. Once enabled, users can interact with the skill through their Alexa-enabled device at any time. This skill is currently only available in the United States.
Bottles and Bubbles is showcasing Moët Hennessy foray into voice AI as both an innovative and future forward leader in the space. Developed in partnership with creative technology agency Rehab, the Bottles and Bubbles skill was created to meet the growing demand from the Moët Hennessy consumers for a more immersive voice experience.
Moët Hennessy is confident consumers will see this skill as an everyday utility in their homes to broaden occasions for enjoying their iconic champagne portfolio while expanding their knowledge on the craftsmanship, heritage, and savoir faire of champagne.
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