Delivers Authentic Sweet and Spicy Mexican Flavors with a Unique New Chelada.
Casa Modelo® announces the launch of its newest ready-to-serve chelada, Modelo Chelada Tamarindo Picante™. The second chelada flavor to join the Casa Modelo portfolio, Modelo Chelada Tamarindo Picante celebrates traditional Mexican ingredients – chipotle peppers and tamarind – to offer fans of Modelo a spicy yet sweet taste profile that embraces one of the most popular and growing flavor trends: the desire for unique, authentic flavor combinations. Casa Modelo is also home to America’s fastest-growing beer, Modelo Especial.
“We’re thrilled to introduce Modelo Chelada Tamarindo Picante into the Casa Modelo family. The sweet flavor of tamarind, combined with the spice of chipotle peppers, delivers a well-balanced taste that honors Modelo’s Mexican roots and provides consumers with a truly unique flavor profile unlike any other chelada beverage offering currently available.”
– Ann Legan, vice president of marketing for Casa Modelo at Constellation Brands
The innovative new Modelo Chelada Tamarindo Picante is a blend of beer, tomato, salt and lime, along with tamarind and chipotle peppers. The result is a ready-to-serve “cerveza preparada” with a spicy yet refreshingly sweet taste.
Modelo Chelada Tamarindo Picante is produced with an ABV of 3.3%, and will be available at convenience stores nationwide starting March 2017, for a suggested price of $2.99 for a 24 oz. can.
Last year, the overall chelada category grew seven percent, with Modelo’s original chelada offering, Modelo Chelada Especial™, accounting for more than 90 percent of that growth and experiencing 26 percent growth itself. The addition of Modelo Chelada Tamarindo Picante to the Casa Modelo portfolio provides consumers with yet another unique and innovative single- serve chelada flavor to enjoy.
 Information Resources, Inc.
 California Beer and Beverage Distributors