Martha Stewart Launches New Wine Company

The Trusted Lifestyle Expert Enters Direct-to-Consumer Wine Market with her Favorite Blends Curated from Around the World.

Sequential Brands Group, Inc. (Nasdaq: SQBG) and DRINKS announced today the launch of Martha Stewart Wine Co., an online wine shop featuring a carefully curated collection of wines, plus monthly wine club options and special occasion gift memberships, available only at MarthaStewartWine.com.

Wine lovers can turn to Martha Stewart Wine Co. for a collection of wines tasted and selected by Martha from the world’s great wine regions, plus a special collection of “Martha’s Favorites” that she reaches for first when entertaining family and friends. An expert panel, which includes Chris Hoel, the former sommelier of The French Laundry, and Martha Stewart Wine Co.’s in-house winemaker, consulted with vintners from around the world to develop the collection, with selections from top wine-producing regions such as Bordeaux, Tuscany, and coastal California. The result is a diverse selection of wines that have all passed Martha’s personal test for quality, delicious flavor, and the ability to pair well with food.

“I am excited to bring my passion for wine to wine lovers across the nation with Martha Stewart Wine Co. Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain. With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion.”
– Martha Stewart

“Martha brings a trusted and authoritative point of view, and we are thrilled to work closely with her to offer everyone the opportunity to enjoy the wine that Martha serves to her family and friends. Martha Stewart Wine Co.’s direct-to-consumer model offers wine lovers, and those new to wine, the chance to get award-winning wines conveniently delivered to their home or office.”
– Zac Brandenberg, Chief Executive Officer of DRINKS

“We are thrilled to announce today’s expansion of the Martha Stewart brand, as it adds an entirely new product category to the business, while also furthering our e-commerce strategy. With the successful growth we have seen of the Martha Stewart brand in direct commerce channels overall, we believe this new launch of Martha Stewart Wine Co. will become a significant business for us over time.”
– Karen Murray, CEO of Sequential Brands Group

Martha Stewart Wine Co. offers a wide range of varietals and price points, from affordable everyday wines to premium, special occasion bottles. When a customer shops at Martha Stewart Wine Co., their selections will be carefully packaged and delivered to their door in about three business days. Shipping is included with orders of 12 or more bottles.

Monthly wine clubs and year-long gift subscriptions are also available through Martha Stewart Wine Co., offering curated wine packs for weddings, anniversaries, birthdays, and more. Ongoing deliveries can be tailored to the customer’s liking and each shipment contains a congratulatory letter from Martha to the recipient, creating a special moment upon opening.

Additionally, MarthaStewartWine.com is a content-rich destination, offering in-depth wine storytelling and articles; video tasting notes and food pairings with “Martha’s Favorites” wines; education and etiquette; recipes and pairings; entertaining ideas and tips; bottle reviews and more.

For more information and the full collection from Martha Stewart Wines Co., visit MarthaStewartWine.com.