2019 Global Challenge Highlights
HOW IT WORKS
The Marie Brizard Toast to HERStory dedicated microsite opens on May 1st. This competition invites bartenders to submit their carefully crafted cocktails, utilizing Marie Brizard flavors, and their HER inspired cocktails.
Cocktail entries must be submitted starting May 1, 2021 at 12am eastern standard time and ends at 11:59pm June 5th, 2021 eastern standard time.
THE TOP 25
On June 7th, the final twenty-five (25) cocktails will be announced.
The top twenty-five (25) bartenders will be required to submit a video of themselves creating their HER inspired cocktail by June 21st for Dale DeGroff & Julie Reiner to review.
Dale & Julie will review the video presentations and the final ten (10) bartenders will be invited to showcase their HER inspired cocktail during an exclusive Zoom event on June 28th where one (1) overall winner will be selected!
FINALS & PRIZES
After the five (5) weeks of the competition are over, the top twenty-five (25) cocktails will be selected on June 7th. Each of the twenty-five (25) finalists will win a signed cocktail book by Dale DeGroff & Julie Reiner.
The twenty-five (25) bartenders will be asked to submit a video of themselves creating their cocktail by June 21st. Dale & Julie will review the videos and select the top ten (10) cocktails. Each of the ten (10) finalists will receive a $100 Venmo payment.
The final ten (10) bartenders will be invited to showcase their HER inspired cocktails on June 28th during an exclusive Zoom event. Dale & Julie will be live from the Clover Club in Brooklyn recreating the cocktails while each bartender presents their drink.
VIRTUAL FINAL WINNER
One (1) overall winner will win an opportunity to showcase and present their HER inspired cocktail presentation at the 2022 Marie Brizard Global Challenge, in Bordeaux, France! This is a once in a lifetime educational experience!
In addition to the grand prize, the winning cocktail will be featured in an article on chilledmagazine.com and Marie Brizard’s new Cocktail Book, along with a cash prize of $ 1,000!
About the Marie Brizard Global Challenge
The international Bartender Contest will be held in Bordeaux, France November 2022.
In its 35th year, it’s a historical brand event since 1886.
The Winner of the Toast to HERStory competition presented by Chilled Media, will advance to the Global Finals.
Your entries will be judged by the following criteria:
Name of Cocktail
HER Story Inspiration
Balance of Flavor/Aroma/Character
Julie Reiner has been elevating the cocktail scene in NYC for fifteen years, most notably with the opening of the Flatiron Lounge (2003), the Pegu Club (2005), And Brooklyn’s Clover Club (2008) and her consulting company, Mixtress Consulting, which helps to create top-notch beverage programs and cocktails for restaurants, bars, resorts, and spirits companies.
In 2009, Clover Club was honored with the award for “Best New Cocktail Lounge in the World” at Tales of the Cocktail in 2013, took home the award for “Best American Cocktail Bar”, “Best High-Volume Bar”, and Julie was personally awarded “Best Bar Mentor”. Clover Club has also been listed in Drinks Internationals 50 best bars in the world.
In 2015, Julie opened Leyenda, a pan-Latin bar and restaurant with Ivy Mix, a long-time bartender at Clover Club. Leyenda celebrates spirits and imbibing traditions from across the Spanish-speaking world and beyond. The drinks are complemented by authentic fare by Chef Sue Torres, a noted Latin culinary authority.
Known as the King of Cocktails, and a leading trainer and sought-after authority in the beverage industry, DeGroff is a founding partner of the award-winning Beverage Alcohol Resource (BAR), a partnership of six of the world’s leading spirits and cocktails authorities who provide training and credentialing in distilled spirits and mixology.
Author of two best-selling cocktail books: The Essential Cocktail (Random House), winner of the 2009 Tales of the Cocktail Spirited Award, And The Craft of the Cocktail (Random House), DeGroff recently won the 2019 Wine Enthusiast Magazine Legends Award, and the 2019 VIBE Industry Innovator Award. Dale also recently released his new book The New Craft of the Cocktail in September of 2020.
- The cocktail creation must include a minimum of 30 ml or 1 oz of Marie Brizard ® Products (Liqueur)
- Contestants must use a Marie Brizard ® product sold in the U.S.
- The cocktail creation shall contain no other competitors’ liqueurs and syrup brands.
- The cocktail creation shall contain no more than 5 ingredients – Excluding garnish, sprays, and zests.
- Cocktail recipe using widely available ingredients, commonly used on bars, are preferred.
- Cocktail recipe including a “homemade ingredient” can be used but the recipe of the “homemade ingredient” must be included. Please consider that an easily “homemade ingredient” is preferred.
- Hot cocktails and shooters are not permitted.
- Cocktail names using rude, lurid, sexual words or associated with narcotics or engine vehicles is not permitted.
*Not following the rules could result in score deductions or disqualification*
375 Park Spirits is the official importer of Marie Brizard Liqueurs, view the spirits range here: 375 Park Avenue Spirits – Discover the World's Finest Spirits
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About 375 Park Avenue Spirits
375 Park Avenue Spirits specializes in the premium- to luxury-spirit categories and our portfolio includes numerous expressions from leading international & domestic producers.
The company is known today for creating an environment of growth for supplier partners in the domestic market for renown brands like Van Gogh Vodka from Holland, Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser’s Canadian Whisky, Paul John Single Malt Whisky from India, Scapegrace Gin from New Zealand, Novo Fogo Cachaca and many others.
If you don't have your cocktail ready for submission, you can pre-register and we will remind you to submit your cocktail before the deadline.
Enter the Toast to HERStory contest by submitting your original cocktail recipe using Marie Brizard as a base along with an image and your inspiration. Bartenders are allowed to submit multiple recipes.
Make sure to take a look at our contest rules before entering!
Need help finding Marie Brizard or have questions about the contest? Contact us at firstname.lastname@example.org and we'll help you answer any questions you may have.