Participants of Manhattan Month 2018 will be mixing Manhattans for a good cause all month long as the celebration incorporates a charity tie-in for the first time this year.
For every case of its sweet vermouth sold in October, Vya Vermouth will be donating to this year’s official charity partner, Mercy Corps. Vya is inviting all beverage industry producers, distributors and retailers to take part in this year’s Manhattan Month and support a good cause. A number of industry producers have already signed up, including Rabbit Hole®, Dad’s Hat®, Bittercube, 18.21 Bitters, and Portland Bitters. Bars and restaurants across the country are signing up to mix and serve unique Manhattan cocktails at their establishments while donating a portion of the proceeds. Venues can register on ManhattanMonth.com to participate and have their location added to the website for consumers to visit in October.