Maison Mumm announced today the launch of its new champagne bottle, Mumm Grand Cordon, the most avant-garde design in the 183-year history of the pioneering Champagne House.
The launch of the new Mumm bottle marks a major advancement into to the US market for Maison Mumm, which has been a pioneer of champagne in North America, with its first shipment dating back to 1830. Mumm is the first international champagne House in the world, and is known for its iconic red sash emblazoned packaging.
Breaking with the traditional codes of champagne, the new Mumm bottle was created in collaboration with avant-garde designer Ross Lovegrove. It reinterprets the iconic Mumm Cordon Rouge red sash, which dates back to 1876 and was inspired by the Légion d’Honneur, France’s highest civilian award, as a genuine red ribbon, which is laser cut into the glass bottle. Unique to the premium champagne industry, the bottle will not have a front label; instead, the Mumm signature is screened directly on the glass in gold lettering.
The most striking feature of the design is its shape, which necessitated a series of innovations to the traditional champagne production process. The bottle’s unusually long, slender neck accompanies the development of the aromas of Mumm’s legendary Mumm Cordon Rouge cuvée, which is regarded for its intense expression of Pinot Noir, complemented by the subtlety of Chardonnay and the fruitiness of Pinot Meunier.
The new bottle was unveiled for the first time in the US on Saturday April 2nd when it was awarded to the winner of the Formula E race in Long Beach, California. Maison Mumm is an official champagne partner of Formula E, the world’s first all-electric racing series, as well as the official champagne partner of the Kentucky Derby. The new Mumm Grand Cordon bottle will be presented in the G.H. Mumm Winners Circle on May 7th and will begin shipping to top national retailers across the US in April.
“Dare. Win. Celebrate.” The motto of Maison Mumm, encapsulating its founding values of passion, audacity and innovation, is epitomized by the iconic new Mumm bottle and its spectacular launch in the US.
Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, Mumm is the leading international champagne House in France and third worldwide*. Mumm Cordon Rouge, recognizable by its red ribbon, a symbol of excellence, is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down.
* IWSR 2015