Mad March Hare, premium Irish Poitin (pronounced ‘put-cheen’), brings innovation to the Irish Spirits Category.
Quietly distilled in Ireland, Mad March Hare shares the heritage of this traditional Irish spirit with the U.S. market, providing an exciting new offering for whiskey drinkers and non-whiskey drinkers alike. Distilled in a copper pot still using the highest quality malted barley, Mad March Hare is an 80 proof spirit that pays homage to this ancient craft, with an age-old recipe that delivers a complex yet incredibly smooth spirit.
“With the U.S. market accounting for approximately 36% of Irish whiskey sales, and craft spirits continuously growing in popularity, we feel it is the perfect opportunity to introduce the U.S. consumer to the ancient craft of Irish poitin. Our small batch, premium poitin is an extremely versatile spirit with a character as unique as its history.”
– John Ralph, Co-Founder, Mad March Imports
Forced underground in 1661, production of poitin continued off the map, creating the rich and intriguing history the spirit is known for. “Poitin plays a large role in the history of Ireland and especially Irish whiskey, with local distilling tradition being similar to that of American craft spirits,” Ralph continued. “We look forward to bringing this Irish tradition to life in the U.S. and allowing consumers to discover the quality and heritage of Mad March Hare.”
Mad March Hare will be launching in on- and off-premise accounts in California, Massachusetts, Illinois and New York in February 2016 and Connecticut in March 2016 at a suggested retail price of $24.99/750ml. Enjoy Mad March Hare over ice or with a simple mix, such as ginger ale or soda.
Representing the highly skilled and rich history of Irish spirit crafting, Mad March Hare breathes new life into poitin, one of the oldest spirits in the world. Forced underground in 1661, production of poitin continued off the map, creating the rich and intriguing history the spirit is known for. Distilled in a copper pot still using the highest quality malted barley with an age-old recipe perfected by its Master Distiller, Mad March Hare delivers a complex yet incredibly smooth spirit. Now that you know, keep it under your hat!