With tasting rooms closed and events cancelled, many small brewers have pivoted to cans and bottle sales due to lack of keg and draught opportunities.
Some are trying to bridge the gap by offering curb side pick up for to go growlers and home delivery. However, some states don’t allow for direct delivery of beer due to old laws on the books.
According to The Brewers Association, an American trade group of over 7,000 small independent breweries, roughly 98 % of small breweries are experiencing an impactful pull-back due to COVID-19. 88.8% have either stopped or slowed down their future production schedules with uncertainty of when retail shutdowns will end, while 57.7% expect layoffs and 31.3% are still unsure if layoffs will have to occur in the near future.
Luckily, using Tavour, a mobile app and online retailer, those quarantined can support their favorite brewmasters from the safety of home isolation. Users just download the app, find their perfect brew, and get it delivered right to their doorstep. And with over 650 breweries representing 47 states, it’s only growing. Tavour has actually seen a huge jump in breweries looking to sell beer on their internet platform. “I wake up every day with a voicemail box that is full and an email back log I can’t keep up with. We’ve never seen anything like this before,” said Meghan Packard, VP at Tavour.
The app also allows for thoughtful gifting during social distancing; you can choose to send a curated gift box of actual beer to your loved one (or favorite service industry buddy) or give them “beer money” to choose their favorites using the Tavour platform.
It’s clearly time to get creative when supporting our favorite small businesses, including craft brewing operations. Tavour is just one tool that allows us to spend local and shop small.