Strongbow® Hard Apple Ciders Partners with Sir Patrick Stewart for New Campaign, Turns Out They Only Needed Ice and an Award.

World’s Number One Hard Cider Also Launches New Red Berries and Ginger Flavors in Variety 12-Pack.

Strongbow® Hard Apple Ciders, the number one selling global cider brand [1] and best tasting hard cider at the 2014 World Beer Championships [2], announced the launch of their latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow® over ice is the “bestest” cider experience possible, so much that even a respected celebrity the caliber of Sir Patrick Stewart isn’t necessary: Strongbow® only needed ice and an award to promote its crisp, refreshing taste. The latest commercial is a continuation of the brand’s “Cider at Its Bestest” campaign.

“As a cider fan, the idea of working with Strongbow® was very appealing, and the tone of their creative idea paired perfectly with my own. We had a great time filming the spots, and I’m looking forward to my continued support of the campaign in the months ahead.”
– Sir Patrick Stewart

“We’re incredibly excited to have Sir Patrick Stewart on board with our new campaign, as his comedic wit embodies the humor of the brand. He was such a good sport and had a bit of fun improvising with Strongbow®, which we all truly enjoyed. We can’t wait to bring that signature Strongbow® over ice experience to even more fans, wherever they are, especially now with the launch of our latest flavors and variety pack.”
– Alejandra de Obeso, Brand Director Strongbow®, HEINEKEN USA

The good-humored campaign, created with Strongbow®’s agency partner Droga5, demonstrates that all that you need to sell Strongbow® is ice, as Strongbow® over ice truly is cider at its “bestest.”

In addition to the new TV campaign, Strongbow® has unveiled two new flavors, Strongbow® Red Berries and Strongbow® Ginger, as part of a brand new variety pack launch. The variety pack, which also features Strongbow® Gold Apple and Strongbow® Honey, includes three bottles of each flavor and is sold nationally, available year-round. With refreshment at its core, Strongbow® Red Berries delivers a blend of sweet, tangy mixed berries with subtle lemon notes and crisp apple finish, while Strongbow® Ginger pairs the taste of fresh-sliced ginger with muscato notes for an undeniably refreshing experience. Enjoying any Strongbow® flavor over ice is the perfect way to kick off evening plans or celebrate the end of a work day while catching up with friends.

All flavors in the new variety pack are gluten free and sold in 11.2 oz. bottles. Strongbow® Gold Apple and Strongbow® Honey are 5% ABV, while Strongbow® Red Berries and Strongbow® Ginger are 4.5% ABV.

To stay up to date on the latest from Strongbow®, follow them at @StrongbowUS on Twitter and Instagram, and tag #StrongbowUS. To find all Strongbow® flavors near you, please visit the product locator at DiscoverStrongbow.com.


[1] Based on 2013 global sales volume of largest single cider brands from Canadean research, Inc.
[2] 2014 highest rated common cider at the World Beer Championships, Gold Medal Winner, by Tastings.com