Kendall Jenner took to her Instagram yesterday to announce the launch of her tequila company, 818.
The model and Keeping up with the Kardashian star shared that for the past four years, she has been on the hunt for creating the best tequila. Unlike her sisters, Jenner has gone off the beaten path with her new solo business venture.
The brand’s Instagram says coming soon, with no exact launch date or prices. The 25-year-old is releasing three types of tequila: Reposado tequila, Blanco tequila, and Añejo tequila.
Jenner posted a slide show on her Instagram, showing the awards won, her friends sipping the tequila, and her blindly tasting and choosing 818 as the better drink.
She captioned it, “For almost 4 years I’ve been on a journey to create the best tasting tequila. After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously, and WINNING (🥳).”
She noted that her family and friends have been drinking the tequila all last year.
“…3.5 years later I think we’ve done it! This is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @Drink818 coming soon.”
The tequila was submitted to spirits competitions, anonymously, and won several awards before it was even launched. This swift marketing move paid off as the brand received eight awards including, World’s Best Reposado Tequila at the World Tequila Awards and a Platinum Award for their 818 Añejo at the SIP Awards.
The hand-crafted tequila from Jalisco, Mexico is all the hype. Jenner’s sister, Kim Kardashian, showed her appreciation for the tequila on Instagram. “So proud of you! I wasn’t a drinker until I tried 818. Tequila shots all day!!!”