Recuerdo Mezcal introduces its flagship Mezcals (with and without Gusano) to the U.S. market and is pleased to announce its partnership with renowned MMA and UFC fighter Jorge ‘Gamebred’ Masvidal.
Masvidal is a longtime fan of Mezcal that fell in love with Recuerdo Mezcal the first time he tried it and is now invested in the brand’s success—not only as an ambassador but also as a partner.
“There’s just something about a traditional Veladora glass filled with Recuerdo Mezcal to celebrate a win. Maybe I’ll send a bottle to my next opponent to soften the blow(s).” – MMA fighter and current UFC “BMF” Titleholder Jorge Masvidal
“I’ve tasted a number of Mezcals, but until Recuerdo Mezcal I hadn’t found one I was willing to put my name behind. It’s not only an authentic Mezcal coming from a family with three generations of entrepreneurial spirit, but it also gives back to the local Oaxaca community, and beyond that it’s delicious,” says celebrated MMA fighter and current UFC “BMF” Titleholder Jorge Masvidal.
Having developed a cult following amongst consumers as the top-selling Mezcal available in duty-free airport stores and one of the leading Mezcals in Mexico, Recuerdo Mezcal is known for its smoky flavor characteristic of traditional Oaxacan Mezcals.
Recuerdo Mezcal is cooked with only certified wood over river rocks and distilled with traditional Mezcal production techniques that are honored and proven to produce the finest final spirit. The agave is sustainably harvested in Oaxaca, in a manner that ensures the preservation of the agave plant and the environment.
Recuerdo Mezcal is available with Gusano for those who prefer the silky texture the agave-worm gives the liquid, as well as without the agave-worm for those who seek smoky notes with less complexity.
“We’re excited to offer U.S. consumers the opportunity for a true taste of Oaxaca—every sip of Recuerdo Mezcal is as good as the last, no matter the bottle,” says Saul Moise, U.S. commercial director of Recuerdo Mezcal. “And to partner with a Recuerdo Mezcal enthusiast such as Jorge Masvidal is the agave-worm at the bottom of the bottle.”
Recuerdo Mezcal will be initially available in Texas, California, and Florida, imported by González Byass USA, with plans to roll out nationwide in the coming months, at a suggested retail price of $34.99 (Joven) and $37.99 (With Gusano). For additional information and for the latest news follow Recuerdo Mezcal on Instagram @RecuerdoMezcalUSA or visit RecuerdoMezcal.com.
Recuerdo Mezcal is a leading, innovative, and socially responsible Mezcal company based out of its own Mezcal-making estate. The company marks three generations of entrepreneurial spirit forged with family values and a great love for the rich cultural heritage of Oaxaca, Mexico. Recuerdo Mezcal is known for consistent quality and sustainability programs including quality designations such as being animal-cruelty free, use of certified wood, certified clean industry by Mexico’s Ministry for Environment Protection, and Kosher (excepting bottles with Gusano, the agave-worm), among other quality designations. For more information please visit RecuerdoMezcal.com.
Jorge Masvidal (born November 12, 1984) is an American mixed martial artist competing in the UFC‘s welterweight division. He is the UFC’s inaugural and reigning “BMF” Champion having won the belt at UFC 244. A professional since 2003, he has also competed for Bellator, Strikeforce, Shark Fights, and World Victory Road. He holds the record for the fastest knockout in UFC history, at 5 seconds. As of July 8, 2019, he is #3 in the UFC welterweight rankings.