Johnnie Walker announces the launch of a new cocktail strategy and program, Flavors of America, which highlights the stories of cross-cultural backgrounds of the American bartending community.
The program will feature modern cocktail recipes inspired by the holidays, traditions and authentic cultural flavors that have influenced the diverse group of bartenders involved in the program. Flavors of America features 11 mixologists from around the country and is lead by national ambassador Gabe Orta, Co-founder of Miami-based consulting company Bar Lab and popular cocktail bar Broken Shaker.
For nearly 200 years, Johnnie Walker has inspired the world with stories of personal progress and the brand is proud to announce the new mixology-focused program, which is an extension of the brand’s recently launched Keep Walking America campaign — another powerful collection of stories celebrating the countless achievements, unwavering optimism, hard work and tireless progression of the great people who call America home.
The new 360 marketing campaign premiered on November 7th, 2016, with a :60 TV spot which celebrates the cultural progress and diversity that represents the fabric of America today. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation. The film was shot over two weeks and features real storylines of progress from found across the country. Visit KeepWalkingAmerica.com to view this new body of work.
Below, find a selection of Gabe Orta’s Flavors of America cocktail recipes along with their inspiration.
“Growing up in Colombia passion fruit juice and anise flavors were always a big piece of different meals my family would serve. We have a variety of different fruits used in our cuisine but passion fruit is the Colombian version of orange juice and it needed to find its way into this cocktail!”
- 1 1⁄2 oz. Johnnie Walker Red Label
- 3⁄4 oz. Passion Fruit Juice
- 1⁄2 oz. Simple Syrup
- 1⁄4 oz. Lemon Juice
- 1⁄4 oz. Absinthe
- Soda Water
Ideal Serving Glass: Collins
Preparation: Add all ingredients, excluding soda water, to a shaker filled with ice. Shake vigorously and strain into Collins glass over fresh ice. Top with soda water and garnish with tarragon sprig.
“Soursop is a very popular ingredient and may be found just about everywhere in Colombia. I always remember wandering the streets and drinking it from various street vendors as a child. Through the addition of mint and spice from Velvet Falernum, the Soursop takes on a whole new dimension in this swizzle-style drink.”
- 1 oz. Johnnie Walker Black Label
- 1 oz. Velvet Falernum
- 2 oz. Soursop Juice
- 3⁄4 oz. Fresh Lemon Juice
- 1⁄4 oz. Simple
- 4 to 6 Mint Leaves
- 4 dashes Peychaud’s Bitters
Garnish: Mint Sprig Orange Slice
Ideal Serving Glass: Pilsner Glass
Preparation: Add all ingredients, excluding Peychaud’s bitters, to a Pilsner glass and fill halfway with crushed ice. Add mint and push down towards the bottom of glass. Stir using a swizzle stick and top with more crushed ice to spill over glass rim. Top with 4 dashes of Peychaud’s bitters and add more mint for garnish.
“I love the classic Blood & Sand recipe and wanted to put my own spin by bringing in those flavors of passion fruit — my hands-down favorite fresh juice I’ve enjoyed since I was a child!”
- 1 oz. Johnnie Walker Black label
- 1⁄2 oz. Sweet Vermouth
- 1⁄2 oz. Crème de Mure
- 1 oz. Passion Fruit Juice, Unsweetened
Garnish: Edible flower
Ideal Serving Glass: Coupe
Preparation: Add all ingredients to a cocktail shaker filled with ice. Shake vigorously and strain into Coupe glass. Serve up (no ice) and garnish with edible flower.