John Scarborough has been named President of Deep Eddy Vodka.

In his new role, Scarborough will lead the entire Deep Eddy Vodka team as they approach their goal of becoming the #1 premium American Vodka. Scarborough replaces Eric Dopkins, who left to pursue other interests.

John Scarborough Appointed President of Deep Eddy Vodka, industry news

John Scarborough Appointed President of Deep Eddy Vodka

Scarborough has served the Austin-based Deep Eddy Vodka from the very early days of the company’s development. Since 2011, he served as Chief Financial Officer for Deep Eddy Vodka, leading the organization’s operations, financial management and planning functions. In that time, the brand has grown to become one of the hottest spirits in the industry. Prior to Deep Eddy, his experience includes financial and operations leadership positions in publishing, telecom and ecommerce.

“John is uniquely suited to lead Deep Eddy Vodka into the future. His knowledge of the DNA and spirit of Deep Eddy Vodka is virtually unmatched. Beyond financial and operational expertise, his leadership qualities make him the ideal candidate for leading the long term success of Deep Eddy Vodka and its team.”
– Max L. Shapira, President, Heaven Hill Brands, Deep Eddy’s parent company

Deep Eddy Vodka bottle, industry news

Deep Eddy Vodka

Deep Eddy Vodka is one of the fastest-growing brands in the distilled spirits industry. Since its introduction in 2010 with the original Deep Eddy Sweet Tea Vodka and Deep Eddy Straight Vodka in 2011, with the expansion of flavors including Deep Eddy Ruby Red, the business has grown to over 700,000 cases today. Deep Eddy Vodka is propelled by its Austin-bred roots, use of all-natural fruit juices, production process and iconic brand imagery. In September 2015, Deep Eddy Vodka was acquired by Heaven Hill Brands, the nation’s largest, independent family-owned and operated distilled spirits supplier.

Scarborough is a graduate of Vanderbilt University and The University of Texas School of Business. He and his family reside in Austin, Tx.

About Deep Eddy Vodka
Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is the #1 fastest-growing Vodka in the US, according to IRI. Crafted in small batches at their state of the art Texas distillery, the product lineup includes Deep Eddy Straight Vodka and unique flavored vodkas made with real premium ingredients, including Deep Eddy Ruby Red, Deep Eddy Lemon, Deep Eddy Sweet Tea Vodka, Deep Eddy Cranberry and the newest flavor, Deep Eddy Peach. The brand has been recognized for extraordinary growth with an Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years. Deep Eddy Vodka is a part of the Heaven Hill Brands portfolio. More information on the company can be found at or