Jim Beam®, the world’s No. 1 bourbon, officially announced the latest addition to its flavored portfolio, Jim Beam® Vanilla.

Jim Beam Vanilla blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whiskey.

Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet vanilla aroma and golden brown color. Bartenders with early samples of the product have suggested mixing Jim Beam Vanilla year-round with cola and a cherry garnish for extra color and flavor.

Jim Beam Vanilla, bottle and shot

Jim Beam Vanilla

Jim Beam’s flavored whiskey portfolio continues to contribute to the brand’s positive momentum following the launch of Jim Beam® Apple in 2015. According to Nielsen research, Jim Beam’s sales saw a 15 percent growth (USD dollar share) in the 12-month period that ended July 15.

“Jim Beam pioneered flavors in the bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavors in our portfolio. Of course, our newest is Jim Beam Vanilla, with a rich and smooth profile. But don’t just take my word for it, sit back and enjoy a sip.”
– Fred Noe, Jim Beam’s 7th generation master distiller

Jim Beam’s global brand partner Mila Kunis is also excited about the new innovation. Kunis will be featured in social and digital content around the official campaign launch this fall.

“I’m thrilled to collaborate with my friends in Kentucky to debut Jim Beam Vanilla. If you’re like me, you love the taste of bourbon but are sometimes looking for something a little different. Jim Beam Vanilla is perfect when I want a touch of flavor.”
– Mila Kunis, Jim Beam’s global brand partner

Mila Kunis, brand ambassador for Jim Beam and Jim Beam Vanilla

Mila Kunis

Bottled at 70-proof, new Jim Beam Vanilla contains vanilla liqueur blended with Kentucky straight bourbon whiskey. It offers the perfect balance of subtle vanilla sweetness and hints of oak and deep caramel bourbon notes. Jim Beam Vanilla joins the brand’s existing flavored whiskey portfolio already in market, including Jim Beam® Apple, Jim Beam® Kentucky FireTM, Jim Beam® Honey and Red Stag by Jim Beam® Black Cherry.

Jim Beam Vanilla has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Prices may vary based on market and product size.

For more information about Jim Beam Vanilla, visit JimBeam.com and follow on Twitter and Instagram.

Try these cocktails using Jim Beam Vanilla:

Signature Serve

Signature Serve

Signature Serve

Ingredients:

  • 1 part Jim Beam Vanilla
  • 2 Parts Cola
  • Cherry Garnish

Mila's Signature Cocktail

Mila’s Signature Cocktail

Mila’s Signature Cocktail

Ingredients:

  • 1 part Jim Beam Vanilla
  • 2 parts Fresh Grapefruit Juice
  • 1 part Club Soda
  • Grapefruit Garnish (Slice)

Vanilla Fizz

Vanilla Fizz

Vanilla Fizz

Ingredients:

  • 1 part Jim Beam Vanilla
  • 2 parts Half & Half
  • 1 part Fresh Lemon Sour
  • 1 part Egg White
  • Club Soda
  • Orange Peel Garnish

Preparation: Shake all but the Club Soda vigorously for as long as you can. Strain into a chilled Collins glass and spritz with club soda (the egg whites will grow out of the glass). Garnish with an orange peel.


Kentucky Vanilla Drop

Kentucky Vanilla Drop

Kentucky Vanilla Drop

Ingredients:

  • 1 part Jim Beam Vanilla
  • 1 part Lemon Sour

Preparation: Shake both ingredients with ice and strain into a chilled shot glass.


Vanilla Smash

Vanilla Smash

Vanilla Smash

Ingredients:

  • 1 part Jim Beam Vanilla
  • 2 Lemon Wedges
  • 6-8 Mint Leaves

Preparation: Muddle the mint and lemon in a Double Old Fashioned glass. Fill with ice and add Jim Beam Vanilla.


Jim-Beam-Vanilla-Orange-Juice cocktail

Jim Beam Vanilla + Orange Juice

Jim Beam Vanilla + Orange Juice

Ingredients:

  • 1 part Jim Beam Vanilla
  • 3 parts Fresh Orange Juice
  • Cherry Garnish

Preparation: Build over ice in a highball glass. Garnish with a cherry dropped in.