The voice assistant news you’ve been waiting for: Jim Beam® unveils “JIM,” the first-ever smart decanter.

Engineered with more than 200 years of bourbon know-how, “JIM” brings Kentucky charm and groundbreaking shot-pouring functionality to any home bar. “JIM” doesn’t claim to have high-end speakers or the ability to set reminders, but he can assist with one thing that really matters… pouring Jim Beam Bourbon.

The first generation “JIM” device is voiced by seventh generation Master Distiller, Fred Noe, and is available in limited quantities at for $34.90 while supplies last. Must be 21+ to purchase.