Heins Brings Three Decades of Innovative Spirits Marketing and Operations Experience to Broken Shed Distilleries.
Broken Shed Distilleries, Inc. has announced that Jean-Marie Heins has been named Chief Marketing Officer. In this role, Heins will be responsible for the overall marketing strategy and implementation for Broken Shed Vodka, and will report to Samuel A. Brown, Executive Chairman, and Jonathan Bailey, Chief Executive Officer and President.
Heins has a proven track record of growing industry leading brands and joins Broken Shed after a long career at Sidney Frank Importing Co., Inc. Hired by Sidney Frank, she played an integral role at the company, serving in a variety of marketing roles. Most recently, Heins held the title of Executive Vice President of Marketing and Sales Operations and was instrumental in the launch and development of brands including Casamigos Tequila, Grey Goose Vodka and Jägermeister. Heins was also responsible for developing and executing a variety of innovative marketing programs for the company’s entire portfolio of brands.
“Jean-Marie will play a pivotal role in growing Broken Shed Vodka distribution and optimizing our marketing efforts. Her extensive experience in the distilled spirits industry will make an immediate impact on our company and we are very happy to welcome her to the Broken Shed family.”
– Samuel A. Brown, Executive Chairman
“I am proud to join Broken Shed Distilleries as their new CMO. I am incredibly excited to have this opportunity to work with Sam, Jonathan and the rest of the team to develop the brand. Broken Shed Vodka is a gem of a product with a fantastic clean, crisp taste and a wonderful brand story.”
– Jean-Marie Heins, Chief Marketing Officer
Heins holds a bachelor’s degree in Economics and Fine Arts from the College of Mt. St. Vincent.