Belvedere Vodka just debuted its stunning limited-edition bottle with awarded actor, musician, and activist Janelle Monáe.
The collaborative bottle is available in-store globally beginning June 2019. The metallic collage design, with an aesthetic aimed to peel back the layers and reveal the beauty within, illustrates the multifaceted character of both Monáe and Belvedere. The final punctuation is the phrase “Beautiful Future,” a nod to Monáe and Belvedere’s shared vision of a future where diversity, self-expression and inclusion are celebrated.
The narrative for “A Beautiful Future” builds on the program that kicked off last year when Belvedere and Monáe hosted a brunch for Monáe’s grassroots movement, Fem the Future, dedicated to advancing awareness and opportunities for women and those who identify as women through music, arts, mentorship and education. Following that event, a social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion and empowerment.
Belvedere and Monáe share an understanding of the importance of authenticity, craftsmanship and integrity as key pillars of success in business. Belvedere, which translates to “a place from which one sees beauty,” was created by a collective of determined and optimistic individuals at the fall of the communist era in Poland, who have since worked tirelessly to create a vodka of taste and character. Meanwhile, Monáe—whose own artistic journey reflects a similar determination—leads the multi-faceted collective of artists at Wondaland, a multimedia company featuring a breadth of voices, styles and figures coming together to revolutionize the future of music, arts and culture.
“When I sat down with the Belvedere team, it was incredible to realize that they shared my passions of philanthropy, community, the desire to uplift others, and my vision for a Beautiful Future, which is one where women feel empowered and are given equal opportunity. I’m thrilled to be partnering with the brand on championing positivity and charting a path for a Beautiful Future.”
– Janelle Monáe
“There indeed was an obvious synergy between us,” Rodney Williams, president of Belvedere Vodka, said in a press release. “This collaboration is a convergence of our shared beliefs: optimism and the power of the we, not me, to bridge divides and make the world a more positive place. We’re looking forward to year two of this empowering campaign alongside Janelle with our beautiful partnered bottle.”
Along with the limited-edition bottle launch, consumers will also get a chance to attend “A Beautiful Future” brunch in November 2019 hosted by Janelle Monáe. Additional information will be available in July 2019 at BelvedereVodka.com.