Not Your Everyday Ingredients: Small Town Brewery Forms Fall Promotional Partnership with Jägermeister. Two iconic brands with similar heritage together for the first time.

Small Town Brewery, the maker of Not Your Father’s Root Beer, and venerable spirits brand Jägermeister have teamed up to create fall cocktails with a touch of herbs and spices; the key elements both brands are known for. With the partnership, the first for Small Town Brewery and Jägermeister, retail discounts will be offered for both individual and combined purchases of Not Your Father’s Root Beer and beloved premium herbal liqueur, Jägermeister.

Jägermeister is defined by its iconic taste based on a safely guarded secret recipe consisting of 56 natural herbs, blossoms, roots and fruits including star anise, cardamom, cinnamon and ginger roots. This passion for quality and devotion to heritage parallels that of Small Town Brewery, making this a partnership of like-minded craft brands that maintain their legacy and provide quality products to their customers.

The partnership features in-store promotions with the tagline, Not Your Everyday Ingredients, highlighted by the broader introduction of a rapidly growing cocktail, the Gentleman’s Root Deer as well as a “twisted” version.

“We learned that the Gentlemen’s Root Deer and other cocktails with the two brands were being served in bars and restaurants across the country with great success and to our consumers’ delight. It makes great sense to share what we know about the mixability and flexibility of Not Your Father’s Root Beer and Jägermeister.”
– Beth Marr, Marketing Director at Small Town Brewery

Gentleman’s Root Deer

Ingredients:

  • 1 part Jägermeister
  • 3 parts Not Your Father’s Root Beer

Preparation: Fill a pint glass with ice. Add 1 part ice cold Jägermeister and 3 parts Not Your Father’s Root Beer. Garnish with lemon wheel.


The Gentleman's Root Deer

Twisted Root Deer

Twisted Root Deer

Ingredients:

  • 1 part Jägermeister
  • 4 parts Not Your Father’s Root Beer
  • 1 part Vodka
  • 3/4 parts Simple Syrup
  • 1/2 Lemon (Cut into Thirds)

Preparation: Muddle simple syrup and lemon in a mixing glass. Add ice, Jägermeister, and vodka. Stir to combine. Pour into a Collins glass filled with ice and add Not Your Father’s Root Beer. Garnish with a lemon wheel and mint sprig.

For more information, visit SmallTownBrewery.com and Jagermeister.com.