This past weekend Jägermeister, whose deep roots in the music industry extend back many years, celebrated a new partnership with Live Nation that includes custom Haus 56 pop-up activations where guests can enjoy special craft cocktails at six festivals this summer.

Starting with a New York festival fave to kick-off the multi-city partnership, this weekends attendees at the Electric Daisy Carnival were the first to experience Haus 56, a tree house complete with two large horns meant to remind guests of the stag on the liqueur’s logo. The tree house is also complete with porch swing, temporary tattoo and jewelry making stations and a slide to bring guests from the upstairs bar to the bottom of the tree house.

The night’s pre-party cocktail menu served at Vandal, NYC and Haus 56 craft cocktails were created by Willy Shine, Jägermeister’s Brand Meister. Willy’s spin on classic cocktails featuring a Jäger twist, including the Marg, a smoky Margarita, the Jäger Paloma, and Old Fashioned, to name a few, were the perfect pre-sippers at Vandal before the main events Haus 56 craft cocktails that were being served during EDC, fittingly called Beat Meister, Banger and The Drop.

As part of the partnership with Live Nation and Jägermeister, music fans across the country will have access to a 12-part content series called “The Art of the Craft” that features notable DJ’s from the festivals and can also enter a sweepstakes to win trips to the EDM festivals. Upcoming events include EDC Las Vegas, HARD Summer Music Festival, HARD Day of the Dead, and EDC Orlando.

Mix up some of these Jägermeister cocktails that were being served during EDC by Brand Meister, Willy Shine.

Jägermeister Cocktails from Mixologist and Brand Ambassador Willy Shine, industry news

Jägermeister Cocktails from Mixologist and Brand Ambassador Willy Shine

Photo Courtesy of Jägermeister

Beat Meister

By Willy Shine

Ingredients:

  • 1 1/2 oz. Jägermeister
  • 1 oz. Fresh Pink Grapefruit Juice
  • 1/2 oz. Simple Syrup
  • Grapefruit Soda

Preparation: Shake and strain all ingredients into a highball glass except grapefruit soda over fresh ice, top with soda and garnish with half a grapefruit wheel.


The Banger

By Willy Shine

Ingredients:

  • 1 1/2 oz. Jägermeister
  • 1/2 oz. Fresh Lime Juice
  • 1/2 oz. Agave Nectar
  • bar spoon Of Apricot Preserves
  • Ginger Beer

Preparation: Shake and strain all ingredients into a highball glass except ginger beer over fresh ice, top with soda and garnish with ginger candy.


The Drop

By Willy Shine

Ingredients:

  • 1 1/2 oz. Jägermeister
  • 2 oz. Coconut Water
  • 1/4 oz. Fresh Lemon Juice
  • 1/4 oz. Fresh Pineapple Juice
  • 1/2 oz. Simple Syrup

Preparation: Shake and strain all ingredients into a highball glass over fresh ice and garnish with a pineapple chunk.